ep145 – Sheri Doss

What makes today’s episode especially meaningful is that I get to sit down with someone who helped shape the path of my own career. She’s a visionary education leader who, before joining Bumble and bumble as Head of Global Education, spent two decades with Redken and L’Oréal’s Professional Products Division, leading education strategy, creative development, and artist relations across global markets. She has an incredible ability to empower artists, elevate the craft, and make education meaningful and relevant, whether it’s on stage, backstage, in the salon, or online. What I’ve always respected most is how she inspires artists to think differently, create fearlessly, and stay forever curious. Her belief is simple: education is the heartbeat of a brand. So let’s get into this week’s Headcases with my good friend, Sheri Doss.

3:44 Sheri’s Early Career and mother’s influence

13:44 Sheri’s Personal Growth and Transformation

21:15 Sheri’s move to Bumble and Bumble

29:55 Challenges and Opportunities in the Beauty Industry

34:09 Sheri’s Future Goals

Complete Transcript

Chris Baran 00:00
How great would it be to get up close and personal with the beauty industry heroes we love and admire, and to ask them how did you learn to do what you do? I’m Chris Baran, a hairstylist and educator for 40 plus years, and I’m inviting all our heroes to chat and share the secrets of their success. Well, welcome to Headcases. And what I love about hosting this podcast is that I get to meet new and interesting people all the time. And what’s really amazing about today’s episode is that I get to have a conversation with a person who has helped shape the path of my career? She’s a visionary education leader, and before she joined Bumble and Bumble as the head of the global education, she spent two decades with Redken and the professional products division of L’Oreal, where she led education strategies, creative development, and the artist’s relations across all of the global markets, and in my mind, that was one hell of a responsibility. She empowers artists, elevates our craft, and transforms education into a driving force within a brand’s culture. She has the instinctive ability to redefine what education means for today’s hairdresser, and she makes it meaningful and relevant to all of us, whether it’s on stage, backstage, in the salon, or online. And what I always respect about her is her ability to inspire artists to think differently, create fearlessly, and stay forever curious. And if you know her, then you know her belief system. Education is the heartbeat of the brand. So let’s get into this week’s headcase, my good friend Sheri Doss. Sheri Doss. It is without a word of exaggeration or lie, it is a pleasure to have you on here. For those of the for those people that are listening, her and I have had so many trips to so many countries, to so many classes, to so many symposiums. I think that I’ve probably been on stage, by stage, backstage with you more than I have, even with Sam Via. So you’ve been such a an incredible influence on not only on our industry, but on my life. So Sheri, just from the bottom of my heart, I just want to say thank you so much for being on head cases.

Sheri Doss 02:43
Oh, thank you, Chris. I am having some unexpected emotion, actually, in a very good way. I, it’s true. We’ve spent a lot of years, a lot of hours, a lot of shared locations in this world. A lot of, I mean, not to no time to tell the entire story, but you were there when I got arrested in Russia,

Chris Baran 03:14
and I want to talk about that later because that that is probably one of my most memorable moments that I’ve ever had-not you getting them there, but of that whole experience-I don’t want to talk about that later. But you know, Sheri, you’ve been-you always had been such a guiding light for so many artists, so many hairdressers, and so many of the manufacturers that out there. I mean, you’ve you’ve helped to guide so much in our industry. But I want to take you way back first. And you know, like my history is I didn’t want to be a hairdresser. Let me phrase that. It’s not that I didn’t want to be a hairdresser. It wasn’t wasn’t my north star. I didn’t wake up my whole life and go, I want to be a hairdresser. I just like I always say, I I just failed my way up to the top and in there. What was what? I want to know a little bit. So, if anybody doesn’t know you or where your history is from, because you you went from hairdresser to to corporate, but what was your hair story? How did that all start?

Sheri Doss 04:12
Yeah, well, my mom was a salon owner.

Chris Baran 04:17
She’s a wonderful lady, by the way. You know, I I know her and love her.

Sheri Doss 04:21
Thank you. I, you know, oh, so many memories. I’m like, whenever I was just there and I was cooking her dinner, and I’m like, the Baran’s gave you this knife. I know this, which sounds a little odd. I think we’re gonna have to do a few parts to this so we can help people understand some of the weird stories that are popping up, but my mom was a salon owner in California, and years ago, you know, before booth renting became a thing, she had a really successful little, cute little salon that was both, you know, hair had. Manicuring, and at the time, because it was the ’90s, ’80s, ’90s, there were tanning beds in there. And as the industry, especially in California, started to switch over to a desire for booth rental, she had stylists that basically said, you know, to paraphrase that, if you do not allow us to go booth rental, we’re going to walk out on you, and so she allowed that to happen. She, you know, let them go booth rental. But you know, many of you watching who know the what it’s like to be a salon owner, her business model wasn’t set up for success that way, and so she had to close her doors. So then she opened another salon that was a combination of booth rental and commission, however you chose to be in that space, and while that worked a little bit better for her, she found that people started to steal from her, and so she had to close her doors. Then she opened another salon inside a gym, and you know this went on and on for a while. And I thought to myself as a young girl growing up, like this is the worst industry ever, and yet I also had to support myself. She was a single mom. It was me and my sister in the house, and I needed to bring in some money. So I went to school to become a manicurist, and I started doing nails back when pink and white acrylics were the thing. So for all you hairdressers out there, that’s like doing a one length bob every hour on the hour, and I thought it was like the most boring thing I could ever do. But I was going to college to be a high school math and English teacher, and I thought that being a manicurist would be sufficient financially to get me through college. And then I was convinced because I was so bored to go back to school to become a hairstylist, and I got my cosmetology license very shortly after that, I got my first job with a manufacturer, which is as an artist with Aveda out in California, and I really loved that. I was using Aveda as a manicurist, and we didn’t have color back then. Aveda didn’t have color back then, and so you know, just from a culture perspective, and a brand perspective, and a belief perspective. I really is really into it, but by by nature and by my heart, I was a hair colorist, and so I got approached by Redkin, and they came along and said, “We’d love to have you to come on board and become a colorist for us. You know that would entail going into salons and teaching them, etc. And I went, you know, to my first ever. You were there, Chris Baran, training in Las Vegas, and it was style you can count on. I think was the launch, and and at the time, I didn’t realize it, but it was like something unlocked in my heart. It was this amazing feeling of being home, knowing that I could be part of a group of people that loved to teach and help to transfer knowledge that would then help people be their very best in life. And so I went to Redkin, my bosses at the time, and I just said, you know, I want to do this full time. I learned really quickly going into salons that I could help salon owners like my mom not have to work like my mom did, and so they ended up saying, okay, well, there’s a full time education position right now, and I thought, oh, I thought that’d be like in a couple years, but you know, jumped on board and became a full-time educator. Two weeks later, I stopped.

Sheri Doss 08:30
You know, I stopped going to college because this was gonna be my future and my life. And you know, just when we talk about things that we do and choices that we make in life, sometimes at the time I had to go from having my own apartment to renting a room and downsizing my car and a lot of other things because the amount I was making behind the chair was much much more than the amount I was making as a full time educator. But I knew that what I valued in life was made me a much richer person in my heart, and so that’s how I became a hairdresser. I continued to do hair long after I even relocated to New York. I flew home once a month to California and did hair all weekend long in a studio that my sister has, and I still do hair.

Chris Baran 09:21
Well, you know, it’s and but isn’t it funny though? I mean, you went to college to do math and teach, and really, isn’t that what you’re doing now? I mean, let’s face it, color is math. Yeah, you know, everything we do is is teach. I mean, let’s face it, you’re you’re. I mean, that’s the one thing that I always can remember about every time, every from the very first time that we met when, and I I’m trying to remember the very first time, but I remember being on the road doing some gigs in California, and you were there, and you were the you were the I don’t even remember your title at the time, but you know you were in charge of that area that I was teaching in, and we kind of kind. Right away, and and I, but I always saw that you had this heart for teaching and for Redkin, and you know the I will tell you this. I mean, as my my journey has has went all over the place from the perm guy to the color guy to the avant guy and now the training guy, and and you know if you weren’t the one that started it, but you were the certainly one of the people that was instrumental in me going down that path, making sure that I was there. And I can remember, I remember being in when when this was. I’m going to fast forward. Yep, you’re. and many more years from California to when you were in in in in New York, and you and I sitting together and watching people present, and you and I whispering and one another, and you would say you tell me, go do this too. You know, this is what they need, and then I would go do it. So I learned so many things from inherently from the things that you just saw in an instant that you knew what they needed in order to bring out the best in them. So you know, was that always there with you? Did you always have that ability to see what people need? And and and I know your area has always been in education. But so on that side, was that is that always there? Was that something that you you came by naturally? Was it was a thing that you got training on? What was how did that happen with you?

Sheri Doss 11:40
Wow, I love this question, Chris. And the I would say, you know, for the first part of my career at Redken, when I was a full time educator, very early on, I had a train the trainer session where Charlotte Rydell was sitting there, and she was yes, and she was the, you know, the person that was evaluating all of us. And I got up and I did a training on color gels, and you know, I had started out strong with the mission statement at Redken. I had memorized it. I had gone through the entire, the entire class, and she asked, “How did you do? And I was like, “I did good. I was very proud of myself, you know. And she said, “I think you technically covered everything that you needed to cover and more, but I have no idea who that person standing in front of me was.

Chris Baran 12:44
Wow!

Sheri Doss 12:45
And I remember just thinking, I didn’t think. I cried a lot, and then I went home and I thought a lot about it, and then I went and saw somebody about it. I wanted to talk to somebody about it, and you know, not to go into a lot of you know details, but my father died when I was young, five, and my mom got remarried to a step man, step man, step, yeah, step man. I won’t step man. We’ll take step and and he was not a great guy, and he did not like me. And there was a joke in the family that, you know, Sheri always stood around watching her younger sister be bounced on Tom’s knee, waiting for her time, to, to have that happen. I mean, I remember one Easter, you know, saying, “Can you please help me find the Easter eggs? And he looked at me and picked up my sister and took her to go find them, and so I spent through therapy. What I realized is that I had spent a better part of my life trying to be perfect, somebody else’s idea of perfect, so that I could be, you know, quote bounced on their knee, so that I could be accepted, so that you know, one day they would love me the way that I wanted Tom to love me. Now the good news is that my mom didn’t know he was such a bad man, and she came home one day and and realized I was in the closet, and she moved us out that night. So we got out of that situation, but I still never mentally and emotionally got out of you know sort of what that had me trapped in, and I think it was in those you know that year of sort of discovering why I had this need to be perfect and not even my own you know without realizing I was Already perfect, right? That you know, trying to be somebody else’s idea of perfect. That it helped me understand that that really is what is the block for anybody in life. Is that there? We have to go. I didn’t know we were going to get so deep on this. Chris, but you know we have to go through life, and we have these experiences where we’re accepted or we where we’re rejected, and when we’re rejected, we end up sort of masking ourselves, and and throughout that, people end up taking on you know sort of this behavior or this persona in life that isn’t really who they are inherently, and I think I’m gonna reach for something because I can’t believe I just ordered a bunch of these, and I think that because of that, you know, they they show up a certain way, and I can what I have been able to do naturally is sort of you know if somebody’s on stage and they’re speaking quietly. There are exercises to get you to use your voice to project. But if they continue to do it, it’s because they have a fear of being too loud. So trying to understand the deeper reason why people are behaving the way that they are, or showing up, I should say, the way that they are, and trying to help them uncover that. So I bring to you this book. I think you’ve probably seen it. How do I get it over there? I’m going backwards. There it is. Dare to be yourself, and this is by Alan Cohen. And I just did a train the trainer with the Bumble House of Bumble Collective members, and you know, I used this as an example and have it here so I can send to them, because it you know the first one of the first stories in there is about the golden Buddha, and so there was this village where it was getting ready to be raided. There was this beautiful golden Buddha at the top of the hill, and so to keep the Buddha safe and not be pillaged. They covered it with mud. Years and years have gone by, and everyone, those who knew that it was golden, were no longer there.

Sheri Doss 16:50
And one day, a young boy was sitting at the feet of the Buddha and noticed a little glimmer and saw that there was some gold and continued to pick at that gold and ran back and said the Buddha’s golden. The Buddha’s golden, and everyone came and helped to remove the mud off of the Buddha to to sort of you know reveal this golden Buddha. And we do that right, like when we want to hide ourselves and we don’t want our heart or our soul to be pillaged, we cover ourselves in mud, and it takes being able to. God, I feel so grateful right now of having those moments with you, where we could facilitate the removal of that mud, that clay, so that somebody could have their own inner golden Buddha revealed and be their true self.

Chris Baran 17:39
Yeah, first of all, what a great story! And you know, to me, that’s kind of the area that I’ve been delving into in the last while. As I’ve been trying to understand why people just behave the way they behave, and why they-I mean, use the word in there-perfect. And we both have a teacher that had been very near and dear to help us and help both of us by the name of Blair Singer, and and he he was the one that I I remember that I wore a badge at one time about being perfect, and and I never forget what he said to me. And if people have been listening to me on these before, you probably have heard me say it, and I’m saying it because it’s true. Is Blair said, “If you are a perfectionist, you are doomed to a life of frustration, because there is no such thing as perfection. And and you know, once I I’m still listen, I’m I’m I’m a recovering perfectionist. I I have bouts. I fall off the wagon, you know. I I have to have my bouts of getting all the periods and the commas right, and spend way too much frigging time on stuff. And even to the point where our team has finally got to me to the point where they just said, “Look, at 80% is is is better than you know, you know, 100% of never getting done. But I think that’s what I love about when we do train the training, train the trainers, and just any kind of counseling. I mean, excuse me. When when you’re at a point where you can see something in somebody that if you can get them just over that edge, to that other to that other side. That’s where transformation lives, and and they don’t know it. And you have to recognize it as a trainer to help them. And you’ve always had that, you’ve always had that little nugget. And I, and you know, if I had to say, God bless Tom, because if he if you wouldn’t have had to gone have gone through that, I mean, I I’m not happy about the pain that you had to go through, but it’s the clearing and the and the and the choice that you made to get over top of that, and and I think if anybody’s listening out there. I’m sure we all have our story. That’s something like that, you know. You’re unique, but all of everybody else has this unique story of why we hold ourselves back, why we never get to. Well, let me. I’m not going to rephrase that. Why, if we can’t get over that, we’re never going to get to success. We’re never going to get to the the the true position that we were put on the earth to become if we keep listening to all the shit that everybody else piles on us. I guess you called it mud. I should probably go back to calling it that, but other people put that mud on us. You know.

Sheri Doss 20:40
Yeah.

Chris Baran 20:41
So yeah. I mean, that’s if there’s one of the many things that I’ve learned from you, Sheri, was that.

Sheri Doss 20:47
Thank you so much. Thank you.

Chris Baran 20:51
So, so tell us now. I’m gonna dive. We’ve been all over the place, so we might as well take a 180 here as well. I can remember the conversation, and I remember literally sitting back in the chair, going “WTF? When you called me, I think it was 1923 or thereabouts, and and you you called me up and you said, “I’m I’m leaving Redken, and I went. What? And I remember I remember you. Well, I want you to tell the story about

Sheri Doss 21:30
yeah,

Chris Baran 21:30
because I’m sure that people say like you’re you’re you’re in Bumble and Bumble now. You were in with Redken before, and there must have been something traumatic, or people got pissed off, or whatever. But I think that if you can tell the story about why you left there, and then what what transpired into you know why that all of a sudden because I remember you said I’m going there to take care of mom, and I figured that in my brain, I and I think I might even said this to you. I said you’re going to get headhunted right away. I can see this because of who you are and what you’ve done. So, if you could just tell us that story, I think that’s worth noting.

Sheri Doss 22:06
Absolutely, yeah. I mean, I loved my job. I was at Redken forever, either as an artist or in a full-time role for 30 over 30 years, and so you know, for me, it was always about being able to help the hairstylist. Right, it always goes back to that point of being able to help somebody to yes learn something so that they can live their best life. That’s how we got there, and and so there came a point, though, during the pandemic, like right right after the the world kind of first opened up. I had gone to see my mom, who lives in Central America, Costa Rica, and she ended up in the hospital with a pretty life threatening health issue that we got resolved, and she was lacking blood flow and had to have you know some stents put in, etc. And took her back home. I was not grateful for everything that happened during the pandemic, but I was grateful to have the opportunity to be able to be there with her and care for her, you know, in long increments. And then as the world opened up again, I came back to New York, which is where I was based at the time. I was working on Redken, all of the American brands, so Pulp Riot, Biolage, Mazzani, all of them, and Pyrology, and then you know, I feel very grateful to have been able to work on those brands and to be able to work on the education for those brands. But every time I went back to my visit my mom, you know, it just felt to me as though something could happen. And I know myself well enough. She’s my best friend. She was my hero. You know, she pulled me out of that bad situation we were in. She took care of me. She taught me how to be a strong, independent woman who can take care of herself. And I have spoken to her at least once a day my entire life. And so I now we speak twice a day. You know, I call her in the morning, and then I call her again at night. And if there’s something really juicy, some cheese may she needs to tell me that’s happening down in Costa Rica, she gives me a call, or you know, she sends me a text message. But I remember, you know, at the time thinking that I, if anything were to happen to her, and I was here, I would never forgive myself, and I knew that that would change who I am as a person. And no matter how much I loved Redken, and no matter how much they tried to convince me otherwise, because you know, well, there were financial reasons I should have stayed, etc. etc. You know, I I left before. I met my ability to reap the benefits of you know early retirement, but my mom was more important to me, and that relationship was more important to me, and my future self was more important to me, because again, I knew I wouldn’t I wouldn’t be able to forgive myself, and it would change me. So at the end of at the end of 2023, I moved down to Costa Rica. I had bought property there like 10 years ago or something like that, and I had always had the intention of having that property as you know what I called a taco shack, right? And right around 2022, I think it was. I met somebody new, and and I was like, “Listen, I’m gonna eventually live in Costa Rica on the beach. Do you think that’s okay? And I’m gonna have a taco shop. And they were in the events business, or are in the events business as well. And so when we moved down there, we were like, “Okay, we’re gonna open up our taco shop. This is what we’re gonna do. I mean, we closed all of our bank accounts, like every our entire life moved down there, thinking we’d never come back. And I’m glad that we did. First, we were able to open an amazing restaurant, and that was just a crazy experience.

Sheri Doss 26:20
I developed all of the menu, which means you know he had the so sad job of trying taco after taco and margarita after margarita till we got it right, and then we developed all of it, like all of the art, decorated everything. And from the weekend we were open until we closed, we were packed. I mean, there were people that came and said, “Oh, we’re visiting from Sweden, and we heard we had to come here. And I just thought, “This is wild! You know, how did I go from, you know? Somebody came and they said, “Oh, you look. I was at the last symposium, and you look so different. I’m like, “Yeah, I’m like a kitchen pirate making tacos in there. You know, I was in like heels and sparkles on a main stage before, so but that was a wild experience. But I’m glad we were there because you know while we were there, there was some pretty devastating health issues that my mom went through, and again, had I been here while that happened, it I never would have been able to forgive

Speaker 1 27:20
myself.

Sheri Doss 27:21
So I was able to be there, be in the hospital with her, you know, walk her through all of that, and then I would say early 2025, I got a phone call from Shane Wolf. Shane was my boss over at L’Oreal. He headed up the professional products division globally for the you know global marketing teams, he left and went over to Estee Lauder and now oversees the the hair care cluster, which is Aveda and Bumble and Bumble, and he asked if I would come work on a project at Bumble and Bumble, and I was like, that sounds fun. We were closing for rainy season anyway, the restaurant, and and so yeah, it was meant to be a project. I came over and started working with the team and realized just the incredible heritage that is here at Bumble, both from why our products come to be and how we still only ever innovate with a hairdresser at the center of that. So you know, every product like you know I’m like where are they so every single one of these products starts with you know me being a part of it and then we have we still have our flagship upstairs we run it through the flagship stylist and then we bring a group together called the Wave Maker Innovation Panel and they do a couple things. They test out the products for us, and they have canned products that I have said would be canned, and we do not launch them. And they help us to ideate on anything that they feel is missing. So every product literally runs through the mind and the hands of a hairdresser before it ever gets launched. So it’s not based on a marketing candle lender, we’re not saying, oh, we you know we launched a new hairspray last year, so we have to launch a new hairspray this year, and we limit our launches because of that. But that’s what makes us you know crafted for the hands that create. So once I started to come over and work on the brand and talk to the iconic members of the flagship upstairs, my mom’s health got incredibly better, and we managed her through some of the more traumatic things that she had gone through. And I ended up moving back to New York City, so I’m back here. I was just with her last week for the full week and working on this incredible brand called Bumble and Bumble, where you know you know we believe that the eye is sharper than the blade, and you will understand that as a designer. Like you know, you see the haircut before it happens, and you know, and that’s that’s one of the things that I want that I do want to communicate to. Today, you know, in California, they get roughly 50 hours of hair cutting education in beauty school. With the hours now, as you know, as a school owner, and in California, you don’t even have to bring a model. You know, you don’t have a practical anymore. And yet, you know, people are graduating and they’re going into their studios because they want to be independent, and then they’re wondering why they can’t build a clientele, and you know it’s not their fault. It’s it’s it’s ours, and it’s our job to help get in front of them the opportunities they have to learn, so that they can be the very best that they can possibly be. And you know, 50 hours of cutting, you know, I think it works because they can whip out the iron, you know, do some iron work, fluff a little hairspray in it, and take the picture for the gram, and that’s okay. But you know, it we need to help them understand that there are techniques, yes, that you know, 80% of a style is done with the haircut, and then the then the styling products are are the cherry on top, as they say. I

Chris Baran 31:08
bet we have something in common. I have this love-hate relationship. I hate paying for something that I’m not using. I hate working in a small cramped box, yet I love working in a cool salon that impresses my clients, and I love the culture and synergy of a team while enjoying the freedom of being my own boss. You too. What if all that was available to you at the salon you rent from? Meet Artist on Go, a game-changing way to rent salon space. With Artist on Go, you only pay for the time you’re behind the chair. You can choose a salon that fits your vibe, location, and amenities. With Artist on Go, you’re a part of a stylist community, not hustling alone. Plus, you get to enjoy perks like clean towels and back bar supplies. Check out Artist on Go, built for stylists serious about their clients and growing their brand without the hassles of managing a space. Here’s the kicker: you can save more than 50% on your rent. To find out more, go to bit.ly/artistongo. on go cb. That’s b i t dot l y slash artist on go c b. Yeah, and you know what? First of all, thank you for bringing that up. That’s why I mean, in the schools that that we’re belong with, that we’re involved with, it’s you get your basics, and then first of all, I have to say this because it’s what it is called. But I hate the word. I hate the word advanced, because there is no such thing as advanced, or just a better understanding of foundation and fundamentals. And the more that you understand that, the more you understand, the less you have to memorize, and the more you can create, and and then that’s why we put extra training in with our schools as well. And you know, I’ve always used this when I, and the reason why when you you brought up an amazing point because you said that you can’t have 50 hours of training, and then go to a salon, and then have people expect that you’re going to be able to work on the caliber of the person that’s been the senior there for a while, and and I I think that the there’s things in this that the definitely the schools have to change, and and the one thing that I’ve always said is this: based on the government regulations that we have, and what they’re bringing the time down to, because it’s it’s getting lower and lower all the time, and we won’t go down that that rabbit hole. However, I take my hat off to all of the educators that train out there and do their job, and and I and I want people to listen to this. That when would it be nice if that they could be in there for like when I went to when I went to school, you had to you went to school, then you had to apprentice for three years, and then then you earned your place out of chair, and that doesn’t work anymore. So I think that what has to happen is when they get out of school. If if owners could think of it this way, that that kid that’s coming in, I’m going to call them that. Let’s say they got that mud on them. To your zero example, and and I always say that it’s like mining for diamonds, you know. And you’re gonna get you’re gonna get some coal. You’re gonna get some some hardcore diamonds, etc. And in the school, their job is to cut away and start that cut, and maybe polish it a little bit. But our industry, the salon, the manufacturer-they’re the ones that have to really go in and finish the polish. They’ve got to polish that diamond so that they shine and they know what they do, and they’re all but indestructible. And and Sheri, that’s one thing: is you’re you’ve always always always said education is the key, education is what will set you free on everything that you do, and and so I love what you’re saying there, and I think that if there’s just something that if artists and the brands could just get together and and and help the school industry so that we could get more education.

Chris Baran 35:44
And I mean, and there’s all sorts of things that I won’t go down the road that they you can do outside of just that 1000 hours or whatever. But I think that if we could only put some pressure on. I had a really interesting conversation the other day with a gentleman, and he was involved with the kind of the things they had to do with the government, and and he said to me, he asked me a really silly question. Let me rephrase that. He asked me a really important question that I thought was really silly when he asked it. He said, when you fill out your tax return, what do you write down? He said, “Do you write down hairdresser? And I went, “No, I write down that I’m an entrepreneur. I am an artistic director. I’m solo. I have my own business. And he said, “That’s why all of the government thinks we don’t make any money. All of the people out there that trained as a hairdresser and went on to something greater, and they’re making let’s say they make 100, 200, 300, a million dollars a year, whatever that is. If you said you were a hairdresser, that would skew the numbers up in what our what the government would see that we’d make, and if and if and if all of us just wrote down hairdresser, I mean, let’s face it, at heart we’re still hairdressers. That’s what our craft is. I just went on to other things. You went on to other things. So if we just wrote down what that we’re hairdressers on that, it would help to skew the numbers so that the government would see that it’s not just people that are working, you know, three days a week, you know, for six to seven hours a day, and that number that’s there. So I just thought that was really interesting. But I just I I think that there’s still such a it’s either it’s either that or we got to apprentice. And if you’re apprentice, then then people just won’t have the training, the time, the energy to do the training, and it’s going to get worse. So we, as we think collectively, we’ve got to get together and help to to really save that industry, so that we so that all the hairdressers don’t have to do that work, and they can get the quality of work that they want. But we’ve got to do that by a change, and we’ve got to change the paradigm for that.

Sheri Doss 38:09
Yeah, absolutely. It’s what keeps me up all night every night.

Chris Baran 38:13
Well, that’s because you care. That’s because you care. I I want to go. I mean, we got pretty heavy there at a couple stages. I want. I want to take you back. Is it okay? Because you mentioned about our about the arrest in Moscow.

Sheri Doss 38:30
Yes.

Chris Baran 38:31
Do I’d like to revisit that list a little bit because that that that that whole thing was such an amazing experience for me, and I remember that because when you had set it up and you had set me, you had set it all up for me to go there, and I remember you you you saying to me, you said, “Do you want me to come along? And I went, “Of course I do, you know, because you always made sure that everything ran smooth and so on, and I remember we were in Moscow, and then we had to go on to Chelobinsk, and we had to travel. I think it was like whatever it was-a a I think it was a five or six hour. We were in Chelyabinsk. If you’re not, if you don’t look it up in a maths, we’re right just above Kazakhstan, and and we went to this place, and I want you to kind of pick it up from there, you know. So we did this amazing show that we did in in Moscow, where we did it, and they had the elevators. They had models coming out of the elevators. They had we had the the choreographer was a was the the choreographer the for the Bolshoi Ballet, and and then we went to Chelobinsk. So on the way there, I’ll let you pick it up from there.

Sheri Doss 39:54
Well, there’s a couple points about Moscow that are important that that. Because otherwise I would have been on a plane to Los Angeles, so I was meant to leave after Moscow. But what we realized really quickly there is that the team was fairly new, and you and and Francesco Francesco had some amazing ideas for hair, and they didn’t quite know how to do it. Coffee shops don’t open until 10 a.m. Not five a.m. when we were starting, and so I was assisting you doing hair, doing rickracks and all sort of stuff, and then they didn’t know how to show call, and so I was show calling in your ear, if you remember correctly. So it was a little bit with the

Chris Baran 40:39
whisper system.

Sheri Doss 40:40
Yes, and so then I I said okay, well I meant to go home, and see my sister in Los Angeles. Do you want me to come to Chelavins? And you’re like yes. So it was normal for me to change flights and whatnot. So we changed the flight. We ended up going to the wrong airport, if you remember, and then they had to drive us to the right airport, and we didn’t arrive till about three in the morning the next day. So we missed the model call in Chelavins, and we all just went to bed and had two hours till we had to get up and go back for our model call in the morning. And when we got up at 5o’clock in the morning, and we were in the hotel of this really little, you know, the lobby of this really little hotel room. We were standing there. It was Francesco, you, me, the Russian team, and and of course Rita. And they said we can’t host you, Miss Doss. And I was like, what? He goes, I’m sorry, we can’t host you. And I’m thinking, if these bastards are trying to punk me right now, I’m not in the mood. Had two hours sleep. I’m supposed to be on vacation, anyway. And I’m like, what do you mean? He goes, well, you violated your visa, and we’ve reported you to the police, and you have till 1o’clock today to get there. And I just thought, this has got to be insane. Anyway, so we ran off to do the model call in this very beautiful salon that had like Shirosky crystal chandeliers, and she had all these pictures of her with different Formula One racing driver, race car drivers. Do you remember that? And and so while we were there, I was like, okay, what am I supposed to do? Well, the thing in Russia is that when you apply for your visa, you have to put, you have to give them your departure information, so the flight for your departure, and your, and then someone has to write a note saying that they’re going to host you, and you only get your visa for that time. So what happened is it expired the day I was supposed to go back to Moscow, and so I went on, and so now I violated my visa. So we did the model call, we got you all set up, and then Dmitri, who was head of education at the time, took me to the police station, and we were waiting there for quite some time. And on the wall there were, you know, these little cartoons of like a guy with glasses and a hat, and it was talking about violating your visa is a crime. And I’m like, what is happening? So I said to him, what are we waiting on? And he said to go in that room. And then about 15 minutes later, I saw three guys with machine guns go in there. And it’s the only time in my life I’ve been traveling that I thought I could die. So I texted you all, and I’m like, if I do not come back, please go to the American consulate and let them know that I’m here. And so, yeah, we went in there, and they tried to get 24 grand, and I was like, I don’t have $24,000, and they’re like, but you work for L’Oreal. I’m like, L’Oreal’s not going to give you $24,000 for me. Like that’s not how it works. So they said that I have a day to get it. We left, went back to the salon, and by then the Dmitri had spoken to the woman who they said was Russian mafia, and she said, “Okay, you have 30 minutes to get back to the police station, and you have to take a translator with you, and so we had to take the translator. We delayed the event because she was the translator for the event. We took her back to the police station. He was there, but so were those same three guys. And I had to like fingerprint picture, and I had to solemnly swear that I willingly and knowingly broke Russian law, and that I’d never come back, and I was just like, “This is the strangest thing. I never get in trouble. Anyway, went back. We did the show.

Sheri Doss 44:28
I left the next morning, and then when I got to Moscow on my connection, they were asking, “Who is your sponsor? And I didn’t understand what they were talking about. They took me in this room, and they’re like, “You violated your visa, and it takes 14 days to get a to get a transit visa. So, and while you’re waiting, you’re supposed to be in jail. Who sponsored this for you? So apparently, something illegal was done, and then they were flipping through. And you know, I had blonde hair in my passport. I had a picture of a visa from Brazil. My hair was red and short, and so they were just like having a field day, thinking I’m some like weird Russian spy, and I’m a hairdresser just trying to get out of here. You know, have you

Chris Baran 45:12
spell Siberia? Yeah,

Sheri Doss 45:14
and so so I finally ended up leaving, and by the time I got to L.A. I had E. coli. It was just horrible, and so every year, you know, they asked me. They’re like, “You need to come back, Sheri. But Shane would go, and he’d see like my name on whatever this blacklist. Apparently, it’s a real thing, and so I was always on there. And then right before COVID, he went, and they showed him the list. They were like, “Look, her name’s not on here. She can come back, and I was like, “Oh my dead body! Am I going back to Russia? I don’t think so.

Chris Baran 45:50
Well, you know that that rumor was going around when we went there about about the the mafia, and I the the two things that I remember that well, there’s many things I remember, but I remember when we you I think you were in jail. I had to go down for the fitting, and it was fitting was just a local designer, and and remember when we walked in there, there was always this this blonde guy that was dressed up. I kept thinking he was like from like the Israeli army or something, you know, because he he just stopped by the door. But it was their driver.

Sheri Doss 46:33
Yeah,

Chris Baran 46:34
and and I I remember that this thing is going around mafia, mafia, mafia, and he says, “I’ll drive you there. I get back in the back of their-it’s not limousine, but their town car, whatever it was. And in Moscow, there’s like each lane in town is like six or seven lanes wide, going going one way, six or seven lanes going the other way. And I know we had to go. We pulled out. We’re supposed to go to the left because that’s where all the other cars were going, but he went right, and then went down about 10 blocks, weaving in and out of cars, never going through red lights. And I’m thinking mafia, mafia, mafia. And every time I would, I would slink down a little bit lower in the seat and going. I was thinking, I don’t want them to think I’m the mafia guy and and I get shot.

Speaker 2 47:22
Yeah.

Chris Baran 47:22
Anyway, it all happened and we’re fine. So we, I remember, if you remember, we were packing up and getting after the show was over. We were packing up and I and they said there is an event downstairs. Oh

Sheri Doss 47:35
yes. Remember

Chris Baran 47:36
and I went I went I went up to the team and I said pack really slow.

Sheri Doss 47:41
Yeah.

Chris Baran 47:42
So we just delayed the packing. We’re the last ones there. Then we hurried up, got everything together, got all our luggage, went down the stairs. We’re getting ready to go out and get a cab, and there was the people waiting for us. That thing went ushering us back in. And I remember that it was Rita’s and my anniversary at that time, and I remember went in. We got the wine, which was terrible, and and then then the the lady and the husband came in and made their entrance. And as soon as they sat down, they all went like over here, and we all had to go and sit with

Sheri Doss 48:17
them. Yeah,

Chris Baran 48:19
and the the wine was much better at that table, and if it was mafia or not, I don’t know. But actually, he was a pretty good guy. I had a really good conversation with him, and especially when he found out that we like tequila, he says, “I own, I own, I own Mexican restaurants. Yeah, we go.

Sheri Doss 48:38
Yeah, no, I mean, listen, it is an adventure, right? Yeah, and we are okay, and we’re safe, and and thank goodness.

Chris Baran 48:50
Now it was that has been a that was a and you know I just cherish those those times and those moments.

Sheri Doss 48:58
Me too.

Chris Baran 49:01
Quick question: What in the educational world, Sheri? What would you say that your superpower is?

Sheri Doss 49:07
Oh. Hmm. Well, I think that I have the ability to understand what’s needed in education. What we need to deliver the experience that we need to put together in order to meet the needs of those that are attending, so that they walk away with the something that’s actually going to help them when they go back to their salon. You know, my my goal is to always serve whoever it is that is in front of us, and I think that you know I can feel whether the content is going to be right or not. Yeah, yeah. And based on that, I can guide and direct it. And I think that part. That’s natural. You’ve said it a couple times, and I think well, maybe I was just, and you know, maybe that is something. I was just born an educator, and and I love and I love doing that is helping to, you know, reveal knowledge in a group, or you know, yeah. And the other thing I think is being able to spot somebody who can do that as well, who can, who has the ability to drop their ego and to be about the people, the person, or the people in front of them, and to help to cultivate that experience.

Chris Baran 50:38
Yeah, isn’t it? Isn’t that interesting? That I mean, I think what I’ve always seen in you and your superpower is, you could cut through the bullshit and get right to the point of what needed to happen right away, and and I think that you you always had that ability. Is that I saw as soon as people that that came about them about their ego, I would just see you, you know, kind of throwing a little twerk on the side of your head, going, and then and then you would that would be the pull aside moment that they would happen after that, and and when those when those people could realize that it was as soon as they could just be vulnerable, yeah, and be themselves because I think you’re probably one of the most vulnerable people that I know, and you’ll tell you tell it exactly like it is, whatever the emotion is. But if people would just realize the amount of respect that you get, the amount of authenticity that you give, the moment that you can tell somebody of a mistake that you made, you know, so that it empowers that person, you know. Yeah,

Sheri Doss 51:45
it’s interesting. We just, you know, I we just did some train the trainer work with the House of Bumble Collective, not the entire group, but a few, and over and over again, that’s that’s the point, right? Like, okay, you just taught me how to cut that fringe, but when was the time that you couldn’t do it, and what was it that flipped that switch for you to be able to do it? Because that’s the nugget of learning that the student needs to hear-not how amazing you are and look at my beautiful fringe. It’s about like you know the story went that you know this person had things thrown at them because they weren’t doing it right, and they left, went somewhere else, and then someone took the time to unlock the foundations. You know you’re elevating too low. That’s why you’re not getting that swing. You’re you know those those little nuggets of of information that are that are foundations that you know that moment is what they want to hear and sometimes people feel to your point very vulnerable and yeah my goal is to help them understand that that that vulnerability will make you 10 times more you know somebody that that others seek out in order to feel like they could grow themselves and grow their career and have what you have because ultimately that’s what they want, right? They want success.

Chris Baran 53:16
Yeah, and and I think if they could, people would just realize that the smaller you make yourself, the bigger that people see you in their eyes, and and and also the other way around. The moment you make yourself bigger, then you just turn people off, you know, and they’re not going to want to learn from you. So, Sheri, I I’m kind of we’ve got to get back, and so we can talk about more stories and whatnot. But I want to I want to kind of hit a rapid fire because I’m I’m really curious about where we go with this one. But just rapid fire, first thing that comes to your brain, what turns you on in the creative process?

Sheri Doss 53:59
The moment that the that I have an idea that is beyond what I thought that it could be.

Chris Baran 54:10
Wow! And what stifles creativity for you?

Sheri Doss 54:14
PowerPoints. No, I’m just kidding. Excel spreadsheets? No. Oh my gosh, no. I I think what stifles creativity is, I would say probably pressure. You know, like being pressured to have the answer right now. Like there’s somebody hounding me right now

Chris Baran 54:41
for

Sheri Doss 54:41
something for a show in two weeks, and you know the idea that I have that needs to be perfect for the audience has not quite like it’s at about 80% and that constant pressure, and then other people are like, you know, you need this, you know, you need this. I’m like, yeah, but I need like 10 minutes. In my head, just to finalize what

Chris Baran 55:04
it is, yeah. So pressure

Sheri Doss 55:07
PowerPoints in Excel.

Chris Baran 55:08
Yeah, yeah. Please, thank you, God. In life, in general, what do you love the most in life?

Sheri Doss 55:16
I love helping somebody else to become themselves, I love that. I love, I love, being able to. There was a waitress in this restaurant at the Standard, and the way she talked to me, I’m like, you know, she’s like, I don’t know what I want to do with my life. Clearly, I go there a lot, and she says to me, and I’d ask a couple questions, and I said, “Have you ever thought about being a hairdresser? And the next time I came in, she goes, “I have six clients, and I’m like, “I think you skipped some steps. Here’s school, and and you know, then she goes, “I want a pixie, and we got her in here for the you know here the flagship for Bumble and Bumble is above my office, and on Mondays they do the apprentice program training, and so we got her in here to cut it, and now she’s getting ready, and she’s going to sign up for school. So being able to help somebody realize their potential is what just brings me an immense amount of joy.

Chris Baran 56:24
Yeah, and in life, what do you dislike the most?

Sheri Doss 56:27
PowerPoints and Excel.

Chris Baran 56:33
Oh, true that, true that. It

Sheri Doss 56:35
is true. It is true. No, but I mean, listen, they’re necessary evils. I also dislike if somebody’s making it about them, right? Not seeing what the point is. The point, I don’t know. I like to serve people. Yeah, Chris.

Chris Baran 56:54
What do you in in in our industry? What do you love the most?

Sheri Doss 56:59
The people. I love hairdressers. I love their creativity. I love their mind. I love you know how individual they all are, and you know that that that just energy. You can spot a hairdresser, right? And that energy just really brings brings a lot of life to my life makes me smile for sure,

Chris Baran 57:22
and and in our industry, what do you dislike the most?

Sheri Doss 57:26
That’s a good one. Well, I dislike the attrition rate, which is roughly 40% every year. So year over year, 40% of stylists are leaving, and it’s because they are not feeling confident behind the chair, and they’re not feeling supported, and and so it’s my obsession to try and fix that.

Chris Baran 57:49
Yeah, and their their mortality rate is dropping. When I talk about mortality, I mean death, but you know they’re leaving the industry. There, it’s moved from it was five years, went from seven to five, and now it’s down to three.

Sheri Doss 58:01
Three, yeah, exactly.

Chris Baran 58:03
You know, so and and a person that you admire the most.

Sheri Doss 58:08
Yeah, this is my mom. You know, she she left school at 15. She had to leave her home because of abuse. She married my dad, had two kids. He died when she was 24, and she had these two kids and couldn’t go back home. You know, and so she. I remember being on the side of the road with her while she was selling, you know, pots and plants in order to put food on the table for us. And the strength. Never once did I ever feel sad or scared. Like I just felt joy from her. And then you know she went on to you know hanging wallpaper and doing drywall things to going and beauty school at night to you know being this amazing salon owner, even though she had some challenges. And about 30 years ago, she just picked up and moved to another country with $5,000. She’s had successful businesses and lives on the beach and listens to the ocean every day. And you know, she had some pretty pretty bad, pretty major physical changes this last couple years due to health issues, and you know, yesterday she’s sending me ideas that she has because she’s doing another remodel, one of three she’s getting ready to start. Her her ability to just always be positive is something that I admire a lot,

Chris Baran 59:42
and she’s-I’ll vouch for you. She’s a pretty damned amazing lady.

Sheri Doss 59:45
Thank you,

Chris Baran 59:46
and give her my love when you see her next. I will

Sheri Doss 59:48
for sure.

Chris Baran 59:50
Person that you wish you could meet.

Sheri Doss 59:53
Oh, this is a good one. I always have said that it is Mother Teresa.

Chris Baran 59:57
Oh,

Sheri Doss 59:58
and I say that. Because you know, there’s stories of her trying to advocate for funding to help various groups, and never really taking no for an answer, but in a way that’s gentle and gracious. And there’s that advocacy for other people. You know, sometimes I feel like I can be like little mini King Kong trying to advocate for people, but she just has this amazing grace or had, and so I would I would love to meet you know Mother Teresa.

Chris Baran 1:00:32
That’s awesome. A thing that terrifies you.

Sheri Doss 1:00:40
You’re gonna think it’s really crazy. There’s a lot that terrifies me. Not really. Anything happening to my mom terrifies me. You know, like and and I and I, I’ve got to be. You know, I say I’m like a I’m like a self-described or admitted codependent daughter. You know, like you know, because she’s just like whatever. I’ll see you whenever, you know. And I’m like, you know, I I just you know. Well, there’s the Gallup Strengths Finder. Have you ever done that?

Chris Baran 1:01:12
Uh oh.

Sheri Doss 1:01:12
It’s 34 different qualities, and it rates them based on you know number one is what you lean to naturally most all the way down. Well, my number one is empathy, and I’m like, this describes, this explains my entire life. You know, like just there, there is, you know, I, I want to understand. Just because I’m feeling all the feels doesn’t mean that other person is feeling all the feels, and sometimes I feel them a little deeper than necessary. So, but yeah, that’s a fear. And then I’d say the other fear that I have is going in the underground tunnels in New York. You know, the water where the water is. I’m like, how did they build this? There’s a leak. What’s happening there?

Chris Baran 1:02:02
Okay. Favorite curse word?

Sheri Doss 1:02:06
Probably fuck. I think I say it a lot.

Chris Baran 1:02:11
I think it’s because it can be anything from an adjective to a noun, and so on. Yeah,

Sheri Doss 1:02:15
yeah.

Chris Baran 1:02:16
Your favorite comfort food?

Sheri Doss 1:02:18
Ooh, tacos, Mexican food for sure, enchiladas.

Chris Baran 1:02:24
This is I’m curious about this one because I don’t know if there is something you haven’t, but it’s something in industry, in our industry that you haven’t done that you want to.

Sheri Doss 1:02:37
It’s interesting. Let’s see, what would I Want to do? I don’t know. I would have to think about that a little bit more. Like I recently became very good with a straight edge razor, so you know. I don’t know that upstairs they would say I’m very good, but I can definitely use a straight edge razor and can teach it, and that makes me happy. I’ve never tried extensions. I don’t know if that’s something that’s very service oriented. Yeah, I have to think about that one a little bit. I don’t know what I’d want to do.

Chris Baran 1:03:15
Something that people don’t know about you.

Sheri Doss 1:03:18
God, I feel like I tell everybody everything, Right, it’s like blah blah blah. Let’s see. When I was a young child, my feet were like this, and so I had to wear shoes that had a bar on

Speaker 3 1:03:35
them.

Sheri Doss 1:03:36
And one night, I guess I got myself out of the crib and walked myself all the way to my mom’s room, and she just felt really sad that I had to do that. But yeah, so I wore those kind of shoes. You know, I don’t know if anyone knows that.

Chris Baran 1:03:53
Awesome. If you had one do over, what would you do? What would it be? Hmm.

Sheri Doss 1:04:06
I don’t think I have any regrets. I mean, certainly you think you know. I can always ponder, like, would I have left before I, you know, reached my full package so that I could, you know, would that have made me more financially stable as I, you know, I just turned 55? But in the end, I did the right thing for, you know, me and my family and my heart and my soul. And so, yeah, I don’t know. I don’t have any regrets. I think, you know, certainly every time I do an event, I’m like, oh, I’d do this one differently, or I’d, you know, change this, or I would make this better, or you know, what have you. I think that’s just natural, though. Yeah,

Chris Baran 1:04:47
and that’s what debriefing is for. I’ve learned that from a lady. I don’t know. Okay. The tomorrow you couldn’t do hair, couldn’t have anything to do with the industry. What would you do? Make tacos. Make tacos. Duh. Okay. So listen, I have one more question that I want to hit you with. But if people want to get a hold of you, if they want to know more about about Bumble and Bumble, if they want to become an artist with you, how how can they get a hold of you?

Sheri Doss 1:05:19
Yeah, I think the easiest thing is just to DM me on Instagram. It’s at Sheri Doss, my name, so it’s S H E R I D O S S, and then from there, depending on what they want, I can get them in touch with the right person that can handle that. I mean, we’re a small education team over here. It’s me and Matt King, so you know, between the two of us, we’re gonna see what you need and how to get you where you need to go. But yeah, we would love to have anybody that wants to be more a part of it. We are continuing to grow our House of Bumble Collective, and you know, my my main requirement for that is that you want to serve the industry as much as we do.

Chris Baran 1:06:03
Yeah, yeah. And last question: If you had one wish for our industry, what would it be? I

Sheri Doss 1:06:16
think we talked about it a little bit, but it would be to ensure the success of hairstylists, so that they can be reminded and have it confirmed that this is the very best industry to be in, I would want them to understand all of the different roads they can take. They can take the road you took. They can take the road I took. There are so many different opportunities, you know, that I I just feel like if we could somehow help with the success and lower that attrition rate, and lengthen the years that somebody’s in this career successfully. That would be my wish. Sounds like a lot, doesn’t it? That’s

Chris Baran 1:07:08
a that’s a damn good one. And I anything that I can ever do to help that along, that I’d be in there, hook, line, and sinker. So

Sheri Doss 1:07:15
amazing,

Chris Baran 1:07:16
Sheri, you have been sort of a guiding light to me in my in my career, and I just want to thank you for that, and I want to thank you for everything that you’ve done for everybody in our industry, for the manufacturers that you’ve helped, for the people you’ve helped, for the shows you’ve created, for the artists you’ve brought along, and I just want to say that I can’t wait to hang out with you again sometimes. I’ve spent very little time in New York anymore, and that’s where you are. But sometime we’re going to get there, and we’re going to have to. We have to actually. I want to leave them with this because I think we were all together when we used to do random Fridays.

Sheri Doss 1:07:53
Oh yes.

Chris Baran 1:07:54
And we used to take, and you take, we take either a spitball or something, and we’d throw it at a somewhere on the map in New York, and we’d have to go out there for dinner and find a place to eat, but we have to do a random Friday, Thursday, Wednesday, Tuesday, whatever one of these times when we’re together. So, I just Sheri for giving up your time and being able to just be such a guiding light to all of us. I just want to say thank you for being on head cases. Means a

Sheri Doss 1:08:17
lot. You’re you’re welcome. Thank you for having me. Thank you for the memories we’ve been able to to make, but more importantly, the lives we’ve been able to transform throughout the many years in many countries that we have been together on this path, Chris. And you know we’re going to be at a lot of things. I was just thinking, so we’ll be at BTC, which is in Florida, not close to you. We’ll be at Premier San Antonio, just in case you wanted to go to Texas. But we will also be at Hairbrained Fest, which is happening in Arizona. No, it’s not. It’s in Palm Springs, but I’m kind of close. Well,

Chris Baran 1:08:54
Lee and Sue’s live in Palm Springs, so maybe we’ll come out for that. We can all hang out. So that

Sheri Doss 1:08:59
would be great. Let’s figure that out, and then and then you know yeah we’ll figure something out. But I think outside of this, we should definitely find time to do what we’ve done so many times before, which is fill walls with flip charts and post its and figure out you know how we can continue to serve the industry and leave it in an amazing place.

Chris Baran 1:09:24
Yeah, well, I agree 100% especially with getting together for food and red wine.

Sheri Doss 1:09:31
That’s the creative process.

Chris Baran 1:09:32
Yes. So, Sheri, thank you. I just so appreciate you.

Sheri Doss 1:09:36
Thank you. I appreciate you.

Chris Baran 1:09:41
Thanks again for watching this episode, and if you liked what you heard, remember to smash that like or follow button, depending on your preferred platform, and make sure to share it with anyone you know that might be a fellow headcase. Headcases is produced by Cut Action Media with Marjorie Phillips Doing the planning parts, Lee Baran on the video bits, and Adrian Taverner mixing the audio jazz.