ep40 – Jason Everett

I have been really looking forward to today. My guest is the author of the best-seller “Profitable Salon Owners” and the co-founder of High Performance Salon Academy. He has led wildly successful training events for Redken, Matrix, Massage Envy, Nordstrom, Baskin Robbins, and the US Army. He is my business coach and a very dear friend: Mr Jason Everett.

• Three words that capture Jason’s essence for me –  Positivity, Energy, and Mindset.

• Jason’s energy comes naturally to him, and he loves to encourage others. Where other coaches tear you down, he builds you up, and after training with him you’ll feel smarter and stronger.

• Jason shares the 4 strategies at the core of the High Performance Salon Academy:  Attract, Keep, Deliver, and Grow. 

• He discusses how important it is for owners to delegate tasks and create jobs, rather than trying to do it all themselves.

Complete Transcript

Chris Baran 0:00
How great would it be to get up close and personal with the beauty industry heroes? We love and admire and to ask them how did you learn to do what you do? I’m Chris Baran, a hairstylist and educator for 40 plus years. And I’m inviting all our heroes to chat and share the secrets of their success.

I’ll tell you that if you are a salon owner or a leader working in the salon business at all you are going to want to listen to this week’s podcast because this gentleman is he’s been the the founder of several successful businesses, and even most current one, which is the end, he’s the co founder of the High Performance salon Academy. He takes literally salons under their wings under his wing and he literally cranks up their success to a level 10 out of level 11 out of 10. His approach is what I can personally attest to is is non traditional. It is unconventional, but he’s always the first kid on the block to know all about technology to pass that on to business owners how to make sure that they grow their businesses and also in any teaching that he does that that is exponential exponentially grown. With the people taking this course he helps salon owners and leaders grow and often increases their average ticket price, their pre books, guest count and take home a take home income income, catch this by 20 to 40%. And I know you want to be a part of that as well. He runs three amazing destination trainings a year he has seminars on salon owner evolution revolution, plus rocker room trainings. He has been personally my coach, our business coach. He’s been a friend teacher mentor for the last 14 years. He’s done gigs for and trainings for Redken Matrix, L’Oreal. Nordstroms. Baskin Robbins, US Army, and Massage Envy, just to name a few. He’s also the author of an amazing book called Profitable Salon Owners. So let’s get into this week’s headcase. My friend, Mr. Jason Everett.

Mr. Everett and I well, you know, I know he’s, you know, God willing. He was with us. We’d have him on but Jason. What up buddy?

Jason Everett 2:34
Jason, I think we’ve earned the right yeah.

Chris Baran 2:37
It’s, it’s absolutely a pleasure. And, you know, for the people listening and watching I mean, this is oftentimes I might be interviewing somebody that I’m meeting for the first time I know of them. But as I stated in the intro interview, or in the intro, that we’re good buds as well. So we’ll have to do some of the banter. But

Jason Everett 2:55
we’ve broken laws together. We have broken paddles on behinds together. There’s a lot of things in our life

Chris Baran 3:02
that we’ll just Yes. That remain unsaid, especially about the titles on the behind.

Jason Everett 3:06
Oh, sorry. Yeah. Sorry about that. We witnessed it. We weren’t a part of it. There you go. I don’t know that makes it worse or not. Jason,

Chris Baran 3:13
I want you know, I love always loved your line. Because whenever you went in when I’ve seen you on stage, many times me there in the audience loving it. But I always love your line that you say you know, you have what’s your line about your energy and, and caffeine.

Jason Everett 3:31
Oh, I have a bunch of them. And by the way, all of them are stolen. I wanted to be really clear. Every caffeine line I have has been stolen. But my favorite one is I have so much so much energy. I make coffee nervous. That’s one of my favorite.

So there’s a couple of I’ve heard like one is I have so much energy or so much energy. I make coffee nervous. The other one is, my mom said I came caffeinated. That’s the other one. But those are my two favorite caffeine lines.

To that point, though.I can personally attest to this, you are always positive. You are I’m gonna say 99.99% of the time because I don’t think that plane the I can complain. Talk to my wife. She knows I can complain. Yeah, but you’re always positive and your energy is already always high. Was that were you always like that? Yes. The very first award I ever got, like in business was I got an award for the most enthusiastic. I think it was like give me those awards that like what are we gonna give Jason an award for everybody else is getting one there. Wow, he’s enthusiastic. He claps a lot alike. And it wasn’t because I was in the special class. It was just because I was I was friendly. And you know, I’m, I’m encouraging. I’m a natural encourager. I love encouraging other people. I’ve had plenty of things that were not awesome in my life happened. And so I just I’m like if I get to be a choice of like being encouraging or encouraging or discouraging, or can I be happy or can I be sad? I just choose happy every single time and it doesn’t mean I’m always there. I just have a lot of things set up in my life to make sure that I ensure that that’s how I play if that makes sense.

Chris Baran 5:00
You know, that’s interesting, too, because I, I wish I could say the same thing as you. But I am a bit of a worrywart. And you’ve often talked me off the ledge. But what what how do you find like, I always think that that is a mind set out. It’s a mind set choice, isn’t it? Yeah. And I know that you’ve helped me with that, through it a little voice mastery, which I went through with you, and you, and you really helped me to swing that around. Because half of the time, the crap that we think about that’s going to happen, never really does ever happen. But we spend so many so much space in our brain, energy and our heart worried that it’s all useless half of the time.

Jason Everett 5:43
I mean, there’s not much that will be added to your life by spending time worrying, and I probably to a fault live in that space of and I appreciate your observation on that, Chris. I mean, we knew each other a long time, but it is one of those things where like I, you know, when people come to me, they’re like, Oh, I’m worried about this. And what if this and I hear that like what ifs? Yeah. And I’m just like, I don’t understand by playing out all the what ifs, what’s going to what we’re going to gain from that. And I think a lot of people feel like, well, I’ll be better prepared. And this might be another like, secret thing that I don’t. We’re already talking about things they don’t talk about very often. Good job. What I was going to say is I try not to go down there like what if pass as often as possible, like I don’t like to live there. Because I just think that there’s so many, there’s so many better things for us to live in that. Like if you’re going to be in that what if land Why don’t you imagine all the what if good scenarios, you can imagine all the what if bad scenarios. And so concept really limit the amount of time that I live in like reflection. And you know, I’m around a lot of really incredible individuals that are just really power players. And what I find is that almost all of them and I’d like to include myself in that is they live with this like no regrets. Let’s just keep going. Every experience is a gift. So when when nothing is really good or bad. It can all be good. Yeah. Right. Like even the worst thing that can happen to you could be the best thing that happened if you choose to frame it, right. And so I work a lot on how do I frame things right? In my own reality.

Chris Baran 7:01
You know, the, okay, you’re gonna catch everybody listening and watching right now is going to catch a little bit more about me, but I love humor. And and when I get a chance, I love watching. What’s what Steve Harvey, the celebrity. The Celebrity challenge is what he does, on this TV program, celebrities that and I was I was watching it a little bit of it today. And I watched about 15 or 20 minutes, but and they had one gentleman that came on was in a wheelchair and they had the Queer Eye for the Straight Guy and the Queer Eye, next gen or whatever it was. And this was part of it. This guy that was on. It was like, like, like Sesame Street. One of these things is not like the other day. And they had the new gin clear eyed for straight guy. And then they had one guy was going Man, this guy ever short. And I realized, you know, he was sitting down I wonder why is he sitting and they went over chair and he was in a wheelchair. And and, and he said something that I just It almost made me slide off the chair. And that’s it. I’ve got a big ass comfy couch. And that makes a lot. But he said that the that those guys changed his life. Because they they said to him, you have to forgive that guy that shot you before you can move forward. Yeah. 100%. And that was there. And then and Steve Harvey gave him a big high five and, and it was really powerful. And then I just about missed it. But he asked another question. And he said, he said no. He said, well, what didn’t know, what did you do? And he said, Well, I had to I went up to him and thanked them. And so going up to somebody that shoots you, and have the mindset shift that you can do it. And here’s what he said. He said, he said, Why did you thank him? And he said, because I wouldn’t be the person that I am today. Without that happening, because he says now and he set it up before he was motivational speaker has a business, etc, etc. And that’s not who he was before. But that that that thing that happened that we all would seem devastated. Over turn his life. And he was Yeah. And he immediately became this different person. I won’t say immediately, I’m sure there was a shift. But

Jason Everett 9:21
yeah, he’s a different person, the point of difference that was a point of difference in it. Chris, I have gotten in so many arguments in the best possible way with people and I don’t believe you can change people through arguing. So I don’t mean like I initiated an argument, but people argue with me about why I could say something is a really good experience. And like, you know, I’m like the Ultimate PR spin guy when it comes to like issues and trauma and things like that. And this might sound crazy, but I truly believe and this is regardless of religion or context or anything like that. I just think that you know, I was placed on this earth to do something what I potentially think is great and I don’t mean like I’m in a you know, have save a bunch of people from a burning building or something. And like I’m some hero. I just mean What if one day, I’m I was put here on this planet to have a conversation with somebody one day that changes their life and the next day get hit by a bus? Would I be okay with that? Like, I had to decide. And I don’t know, when I didn’t have like a moment, like 19, whatever. Like, it wasn’t like that. I just like, I have always had this idea that like, what if I grab somebody’s arm, and they prevent them from walking down the street and they don’t get hit by a bus? And then I turn around to get hit by a bus? Would I be okay? If that was my entire life’s purpose was for that one moment? Would I be okay with that? And in my mind, I was like, I would absolutely be okay with that. Because that’s, that’s filling an amazing purpose. What if that’s the only reason for you to be here? And so what that started out for me, and this is part of like, the general observation I’ll get into on the arguing part with people is that, well, if I’m hoping that at some point, I can do something great. And it could be small, it could be big, could be one person could be that one thing, or maybe it’s just like having a coffee conversation. And it’s a normal conversation. But that one thing I say changes that person’s life forever. And they don’t even realize it for like 20 years down the road. But I still get hit by a bus the next day. And I never knew never got to find out that that one conversation changed your life and blah, blah, blah. What if, what if I intentionally went on a quest to be that good to other people? What if I intentionally said, How can I have more conversations that potentially would change the trajectory of their entire lives. And that’s what got me into doing what I do today. Because every day, and this literally just happened today, I’ll explain it was at an event that I went to, is that if I go forward and try and find more of those opportunities, and I show up at the best version of myself humanly possible, every single time I’m with somebody, what if that conversation changes their life? And what if it doesn’t? It’s fine. If it doesn’t, it’s totally fine. But if I go forward that intention, knowing that I could get hit by a bus tomorrow, and maybe this is that one conversation, how much different would my life be? And what I realized is like, as long as I’m still breathing every single day, and I get to wake up, take a breath of air and see the sunshine the next day, I get more opportunities to do that. Yeah. And so that when people are like, Why are you so happy all the time, right? Why are you so friendly? Why do you have so much energy I’m like, because I got to do it again. Today, I get to do it again, like get to do it again, like today wasn’t the day. And so that literally this person the other day, messaged me I just did a video about it is she said, Hey, I saw you on stage back in 2016. And you changed my life like I was in the room. There’s 800 people in this room. I have no idea who this person is. She said I she was in the room with me said you said some things that just changed my life. Most incredible class I’ve ever been to thank you so much. And I did. I never heard from her until just this last week. And she’s coming out to one of the classes that I’m doing. And I was like, That’s it, man. That’s what I’m about every day is like that one life that can change. And I genuinely am looking for those moments. And I don’t mind that there’s 800 people that it was only for her. It’s fine. Good. It just needs to be that one. And that would make my life worth it. Yeah.

Chris Baran 12:52
Yeah. And I find that’s the thing that there’s so many people and it could be just a salon owner, that that helps somebody get somewhere in their career. That person never really did say anything. But sure, most years, years and years later, they’ll come back and say something that they made them who they are today, you know, and

Jason Everett 13:13
this is the thing, right? So I mentioned I forgot to answer the question, which was about arguing real quick, I want to make sure I throw that in there is that people argue with me because they’re like, Jason, there’s too many terrible things that happen this world, they all can’t be good. And I was like, well, maybe and again, this is getting pretty deep here. But like, maybe you’ve lost a child, maybe you’ve been abused, maybe you’ve had, you know, maybe you broke your back, like, but maybe by you breaking your back and impacted somebody else’s life and it, it created an entire turnaround for the other person that you’ve impacted. Maybe through that abuse, you decide that you’re going to help other people for the rest of your life because of that. And like, I think it’s hard. I think the realization for so many people that I hope they get in their lifetime is whatever happened to them that was traumatic and painful. And you think was the worst moment was actually your opportunity to become your best self. Like, if you can get to that point. And again, I think that to your point on that, you know, thanking the gunman who shot you that you know, put you in a wheelchair, I think when you can get to that point, when you’re when you can realize that your weakest moment might have been your best opportunity to become the best version of yourself. That is such an apt cause sort of reality and situation. It’s really profound and powerful. And I think that’s the most empowered you can be otherwise you’re just a victim of everything happening to you. And you think the world is just doing something to you and you have no power over it. Yeah. So that’s why I argue with people is they’re like, no, not everything can be for good reasons. And I’m like, well, what’s the alternative? I just get mad at the world and like, I can’t change the world. That’s not my job. Yeah, yeah. And I can’t change what happens to people but I can change how I feel or what I do with what happens to people.

Chris Baran 14:46
Yeah, you can use it like a springboard are a jumping off point, right?

Jason Everett 14:50
100% Yeah.

Chris Baran 14:52
So that with that, I mean, I’m know what just so the audience knows the circumstance. so that we met is it was at a was at a training that that a mutual friend, coach, teacher friend Blair singer was doing. And, and he and he said he wanted us to sign up for this little voice mastery. And yeah, and I remember it and obviously you are my coach. And I think the first time that we met, it was we were having I don’t know what it was Mexican food at a restaurant and it was it was the Bavarian restaurant. Restaurants. You mix it in Bavarian,

Jason Everett 15:30
Mexican but very, very similar, almost identical flavor profiles. Yeah. It was the very restless what I was saying when people who people were running around with the paddles slapping people, right? That’s what that was. That’s right. It wasn’t us. They were like, do you want us to slap you on the button, take a shot. And we were both like, no, no, we don’t. That’s fine. It was totally fine. Walk right away from that. That was it. Bavarian, and I remember,

Chris Baran 15:53
but it was funny, you know, because I think there was I can’t remember Blair who was there as well. But you were there? I think so. I think Sam v. And myself. I think Rita was there before. Yeah, we had a nice big table full. And and then I think it was almost what the next week or two later. But then a couple of weeks. Yeah, I was jumping on with you on there. And so we’ve been kind of connected every ever since then. So yeah, what what is it? What is it? And that because I think that’s it’s an amazing thing to talk about right now. Because we’re just talking about mindset, and how you can use things that are good and or bad that happened to you as that springboard. And you certainly did that with me and with our company literally in six weeks. So but what is what’s the gist? What like, why is Little Voice mastery, so important to people?

Jason Everett 16:42
Yeah, and for those who don’t know, a mentor, mind Blair Singer that we’re just talking about, he wrote a book called Little Voice Mastery, he developed a program called Little Voice mastery, which is a six week, one on one program. And actually, that was in the earlier phase. It was like the first year that thing was rolled out, we were one of the first you know, 20 people to go through it or something maybe. And I had done a demo, and then I’d taken a whole group through. And that’s still to this day is one of the most powerful programs that we run through our company, we have 20 people, a quarter go through that program. And we’re the we’re the largest provider of little ways, mastery coaching through our company of anybody in the world is our company. And it’s profound. It’s an amazing program. Why does it work? Because unlike how most programs work, where people tell you what to do, this is the only program of its type that exists where it’s literally 150 questions that get asked of you every week. Yeah. And all you’re doing is sorting out your own mind, I was just telling somebody this earlier, I said, Everybody’s trying to grow garden, I grew up on a farm. And like when you grow a garden, you plant your regular plants in there. But then lo and behold, all these weeds grow too. And you have to reach in there and pull out all those weeds while you’re in you’re like this is this is not a plant I want and you rip it out. And this is not a plant I want rip it out. And you like leave the beanstalk or whatever, or the pumpkin or whatever it’s going to be leave that there. And so what happens is just like that garden, if you don’t tend it, the weeds will choke out the plants that you want to grow there and they won’t grow as big and they won’t be as prolific and they won’t all the things. So little voice mastery by asking these questions is like weeding the garden? You’re like, did you want that there? Yes or no? Did you want that there? Yes or no? Because when you ask those questions, you’re like, Hey, what did you think about this? Like, oh, man, I have these hiccups with money, or hiccups in relationships, or I have all this, you’re like, Well, what’s that from you like? Well, it was when I was eight years old, my parents said this to me one time, and I wrote a rule in my life. It’s playing out sell now and I’m 40 5060 years old. And so you remove all those weeds, and all of a sudden people are like, Oh my god, I can finally become who I’ve always been trying to be. Now the weeds are gone. Yeah. That helps.

Chris Baran 18:48
And, you know, it’s, and I just want to poke at this because this was part of my pain. Before I took it in when I say pain, I mean, the questions I was asking myself, because I kept thinking, okay, if I’m taking this little boy’s mastery course, what kind of a wound is this stripping? Open? Am I gonna tell? What am I going to have? Just

Jason Everett 19:09
by breaking open and confessing? Yeah, all this stuff?

Chris Baran 19:13
It really isn’t that at all. It’s what it’s really. It’s answering questions that are posed to you. That because obviously, you didn’t know what I wanted. You didn’t know what I needed.

Jason Everett 19:24
I literally have to ask you, I say exactly what is it that you want to have? Yeah, questions. And you’re like, I want this and this and this. And I go, great. What would stop you from getting that? What else would stop you What else was I ask you all these questions? And by the end of it, you’re like, holy shit, I’m really smart. Yeah, I’m like, Yeah, I know. I didn’t I but here’s the thing. Most people have to tell you what you need to do. Like right now. We’re having a conversation is two way. Yeah, I’m telling you stuff. You’re telling me stuff. You’re asking stuff. And I’m not asking stuff. But like, you know, we’re playing this back and forth game. When you do a little voice mastery. It’s really clear that like, my job is to ask questions to draw out the genius from you. Yeah, that’s the whole point. Yeah. And you leave feeling smarter rather than leave feeling smaller or dumber. Yeah, exactly.

Chris Baran 20:03
That’s what I think that happened in so many courts, so many classes, coaching sessions, one on ones is it’s more that you’re the problem. Rather than where

Jason Everett 20:18
people are like, let me show you how to fix Yes, yeah. But notice the language. Let me show you how to fix your problem. Yes. See, most people when they start to learn things, can’t wait to tell you how to fix your problem. Yeah. I always know, when I’m dealing with somebody who should never be a public speaker. When they tell me I have an amazing story to tell everybody. Because I went through this trauma and drama. And by the way, it’s very close. But it’s one degree off. Yeah, they go, I went through this trauma, this drama, I was in a wheelchair or whatever the thing is, it’s not long wheelchair people, but I’m just saying like, they went through something. And then they say, I need to share my story with the world. And I go, if that’s why you want to share it, don’t share it. Yeah, that’s right. You can’t. So what I tell people is like, look like, if you have an amazing story, I want to know how your story potentially serves people in a way that gives them new Aha, insights, etc. And if you if you came to me and said, Man, I have some really helpful things I think could really serve the world, if I could just help people see how great they could become, yeah, that person I can help on stage, the person that says I need to tell my story, they still need some counseling sessions, man, like, go talk to a site, like people don’t pay to come and hear your story. They pay because they pay and come, because your story helps them see something different than themselves they’ve never seen before. And so it’s a different focus, right? It’s gotta be about the learner versus about the experiencer. And yes, of course, that’s a real word experiencer. But I was gonna say, it’s a Canadian, I think, well, I

Chris Baran 21:47
just looked it up in myself, my thrusts

Jason Everett 21:50
my feathers, but I was just gonna say, I mean, it’s like, you really have to understand that it’s not about you, it’s about the audience. And if you’re there to serve the audience, then you can tell stories to serve them. But it’s not about telling yeah,

Chris Baran 22:01
there’s a difference between telling your story and being a storyteller 100%, because that’s where you’re telling a story. And it, it taking you from their world into your world. And then you they see how that story relates to them. And if you can do it, I can do it. The other thing that I loved, you know, that I think was so successful about the accountability, and I’m gonna, I’m gonna say a bad word here. So I want to forewarn everybody dirty, that I can remember a trigger warning. I remember, I’ll extra comment down. And, and the news. Every time that I said, Well, here’s what I’m going to do. And then Jason said, Okay, when are you going to do it? I’d say, well, let’s see, go to my round. And I say you could do it. I can do that in two weeks. And he said, you’d say to me, Well, why two weeks? Why can you do this tomorrow? And every time I would say, fuchsia, you fruit, fruit or fruit. And you because and the point was, is I did it the next day, it all came together really well. And the point is what it’s the accountability that, that when you have a coach that holds you accountable, and builds you up, you can see what your vision is. But it’s that it’s that fear of well, what if I found those people up? And you just told me to do and they say, No, well, I’ll put that offer to my feelings up for two weeks, but didn’t help. You got me to do it right away as you do with everybody. Well,

Jason Everett 23:28
here’s the thing. By the way, I’m the worst student, like I was the worst student in school. I am the one that wants to skate out of accountability worse than anybody else. And again, the only reason why I have any credibility to hold people accountable is because I’ve learned some techniques that hold me accountable and hold other people accountable. And it’s so funny, I just I literally, I hate to say I was checking a text when I was talking to you. But I got like blown up by a text message. I looked over at it. And it was somebody give an excuse that they had been told to do. And it was funny, because I just literally coached on this earlier today. Is that somebody? Somebody said, Well, I have a call with somebody and they they were supposed to get something done. And they’re probably not, they probably didn’t get it done. And I said, Well look, your little voice mastery coach, just ask them, how would they handle it if they were coaching somebody for a little voice mastery. And it’s funny, because I got another excuse even bigger than the one that was there. And like, hilarious. Most people are so good at giving excuses. They actually rule something that I call the excuse auction. And the excuse auction is basically we give higher value excuses, until they’re accepted by others. So like if I’m like, oh, sorry, I’m late to your house. Chris. I’ll be there. As soon as I can. You might be really nice and be like, no problem. Jason like no big deal. But what if I do it over and over and over again, at some point like Screw you, Jason. Like I don’t care what’s going on? I’m like, oh, no, sorry, Chris. There was an accident on the freeway. I don’t care. Be here on time, like I paid you or whatever it was right. And then I’m like, oh, there’s a really bad accident where all these people got hurt and blah, blah, blah and Okay, now I tugged on your heartstrings you might go okay, don’t worry about it. Like at some point. I’m going to hit a line with you. That is unacceptable. Yeah. And you’re like, look, bro, you said you can do this this many times. It’s unacceptable. Some people have a different line. And so what most people do is they’re constantly we do this subconsciously, is we’re feeling out what that line is with people. And if you can move that line so tight that nobody can get away with anything, you create accountability.

Chris Baran 25:14
Yeah. Yeah. And that often just as simple question, isn’t it? But it’s also to help people with their patterns,

Jason Everett 25:21
as well. Yeah, one of the thing I want to throw out to Chris is that this is really important. I don’t hold people accountable to my rules for them. I hold them accountable to their rules for themselves. This is very different. Most people would say, Hey, Chris, I want you to do that by Friday. And Chris reluctantly agrees to my rule. And then on Friday, I go, Hey, Chris, did you get that done? You’re like, No, I didn’t. Well, why? Because honestly, if we really just said it, you’re like, because I didn’t want your effing rule. Yeah. And I didn’t want to do it. And I agreed to because you forced me blah, blah, blah, blah. But if I go, Chris, when can you get that done by and you go by Friday? i Oh, great. So you’re committing to yourself. But out loud to me. You’ll get that done by Friday? Yes. Do I have permission to hold you accountable to that? Yes. Now, if you don’t do it by Friday, I’m like, Hey, Chris, you made a commitment to yourself. You get this done by Friday? No, I didn’t say Friday, you said Friday. So where else is that happened, buddy, where you let yourself off the hook. And you’re like, Ah, God damn you. That’s it. That’s the crux. All I’m trying to get you to do is not be more accountable. But to be more responsible, right? If I can help you be more responsible for that area of your life. And really, this lady circle this whole thing back this responsibility thing about saying, hey, great things happen in your life. When something like you know, somebody shoots you and you’re in a wheelchair, and whatever, you’re taking responsibility for that and saying, Look, I’m going to take that and turn it into something great. Yeah. I’m going to take the bad thing and turn to something great. I just think that’s taking hyper responsibility. And my whole life is about assuming more responsibility for things. I think I can and cannot control. Yeah,

Chris Baran 26:57
yeah. Profound, profound. So you because you You’ve coached, I mean, it’s before you really got into the hair again. You were working with tons of other people.

Jason Everett 27:10
I don’t do any hair. Don’t ever think I can cut your hair. The hair game of working with salon owners? Yes, that game. So

Chris Baran 27:15
I mean, I, I’m gonna quote this. Well, first of all, I wanted the your book and the first line of your book. It says, Okay, well, no, it’s the with be on the flight up. People often ask me how I picked the hair industry to work in? Yeah. So what’s your answer to that? I mean, I’m reading it there. I know what it is like, Did

Jason Everett 27:40
I not answer it in the book? What a cliffhanger. I left on there.

Chris Baran 27:45
Wow. And that was the beginning.

Jason Everett 27:49
Like chapter 12. I answer it. Yeah. Um, yeah. So I always say I’m an adopted family member of the salon and spa industry like I really am. I think twofold, man. You know, I have always been a it’s some level a performing artist. And I know you’re a performing artist. I’ve seen you rock crazy venues and like, Dude, you are a performer at the core like you’re in hair. But you give an amazing performance. That’s what makes your artistry. Beautiful, right? So I’ve always been a performance performance artist since I was really little like, my parents gave me camcorders and all this stuff. And we were putting on shows since I was like, since I could stand up to three years old. I’m like, Mom, watch this show. Mom, watch that show. Right? And so I was putting on shows. So I’d always figure out ways to put on shows I was in band. I was in choir, I was in theater, I was anything that was performance related. I was in there. And you know, as a lead singer in a band, I was one other thing I used to improv sketch comedy like it’s on stages and performing all the time. One of the biggest problems with performers is that they very often undervalue themselves because they get they get a high out of performing. Yeah, familiar. So you’re like, Whoa, this is this, like, juices me up. I love performing. It’s totally good. So very often, this is why when you ask a band, like how much do you charge to come, you know, play at my gig, they’re like, I don’t care. I just want to do your gig. It doesn’t matter. Like I just want to do it because I’m gonna be on stage front of 10,000 people I love, right? So people have a hard time assessing their value. So performers often undervalue under value themselves. And in the salon and spa industry. You know, hairdressers or stylists or massage therapists, on some level are performers and one on one settings with people they perform. They do. They work amazing magic with people and they feel bad about charging, they do it for free. If they could, like if they just were independently wealthy, they’d probably still do it because they just love being around people. And so the salon and spa industry and I got along really, really well because I realized these people, very these people, these people are very often undervalued. Just be very honest by society. You know, it’s like you say you own a salon. They go That’s cute. Like, what’s your spouse do? They must really make the money you know, like, Screw you. I run a $7 million salon, you know, or whatever it is, or I make hundreds of 1000s of dollars a year like this industry is so incredible. It’s often seen as a second class citizen and so Two things happen. One is I’m very familiar with performers who undervalue themselves because I’ve been that person. Yeah. And when I started meeting salon spa industry people, I was like, Oh, these are my people. Now, not only the most incredibly fun people on planet Earth, like yourself, everybody else, but they undervalue themselves. And I have solutions to fix that, like, I can help people start charging their worth. I remember when we were working together, you were like, I don’t know, I’m not gonna charge him for that. And I’m like, okay, Chris, let’s figure this figure this out. Because again, you’re a consummate giver, like everybody else in the Salon Spa space. And I all I want you to do is be in fair exchange, I don’t need you to gouge people. But I want you to see your worth, charge your worth. And it’s been able to create, you know, not only great value for the people you work with, but like, if you can’t charge your worth, you won’t serve very long, you have to be able to charge in order to serve longer, so that, you know, the more you charge is actually a gift for other people. And people don’t realize that.

Chris Baran 30:52
Yeah, and so that, I mean, that alone was was a mouthful. And inside this, and

Jason Everett 30:59
you are not the only person who can say a lot with a little bit of information. But that’s all I’m saying. We can we can have a competition on that.

Chris Baran 31:06
Well, people have watched many of these events and heard me say I was I’ve been introduced as the person that can. This is, by the way, this is Chris Barron, he is the person that can often say in 10 words, what other people can say in one. That’s the end of his book, and I know from a fact of being at your destination trainings, and meeting all the people that you’ve changed the lives for. And yeah, and, and I, I’m going to use the word here that in with my tongue in my cheek, okay, this is not who he is. But when you have a community that almost becomes cult, like, because you change their way of thinking, they become more prosperous, they feel more ingrained in what they do. And they’re actually reaping the rewards of what they get. And they’re actually, almost everybody that I talked to in there says, For once in my bloody life, I’m making money. Yeah, I have a great business. I don’t have to work behind the chair all the time. So like with that in mind, and I, you have like a, kind of your your four step mantra. I know originally started as your genius model. That’s a whole nother program. But you have a four step concept for the songs. Yep. What what? Can you explain just a little bit briefly of what that is so that people understand it? Yeah. Well,

Jason Everett 32:30
just in case there’s any confusion, not a cult leader. Just to clarify, in case there was any

Chris Baran 32:34
there was no, there was no blade, there was none of that there Kool

Jason Everett 32:37
Aid. Nothing weird. But here’s I want to address that for just a second as I think I’ll give you the four step mantra but but the idea is, is that people don’t know what to do. When like, I really do not take it lightly that people say like, I’ve changed their lives. Like it’s still a weird thing for me to hear that to be really honest. It’s trips me out every time is like, Yes, I know, I’m going on a quest to a certain level to do that. But every time somebody says it to me, it’s brand new. Yes. I want to just clarify on that. Because it’s like, I don’t, I don’t expect to but if I do great, okay. And so when people come and spend time with me or read like, I’ve had people just read the book, they met me this read the book, and they’re like, Jason, you helped me add $50,000 worth of profit in my business. And I’m like, amazing, like, that’s a credible. And something weird happens when like, you know, imagine Chris, if I was like, your fairy godmother, and I was just running around with a magic wand in

Chris Baran 33:28
my brain. I’m gonna, I’m gonna do my do my entire sketch on this image in my brain? Oh,

Jason Everett 33:39
no, no. So I’m a fairy godmother. And every time we hang out together, I just bop you on the head and you reach in your pocket and you pull out cash. Yeah. How much would you want to hang out with? Absolutely. All the time. Right? Yeah. So it’s kind of a weird thing. Like I had somebody else’s a stolen term called profitable addiction. Yeah, I heard that. And I was like, that’s good. Now, profitable addiction should be if we hang out together, and it’s profitable. I hope you get addicted to coming back, because I help everybody around me make more money, right? If you could, if you could say that’s the case. Now is that every single human being on earth? No. Is it a lot of people it is. Okay. And so I like to when we create the things that we do inside the Academy with my partner, Doug, and the rest of our crew, is that we just show people easier ways to make money that they’ve made complicated, right? They do things harder than they need to. And we’re like, Hey, did you know you could just do this and make more money and people go shut your mouth? Yeah. And I’m like, it’s like, it’s literally like you’re on a giant like, think of it this way. You’re on a giant quest and you’ve gotten on the on a on the back of a horse or you’re gonna walk and I go, Hey, Chris, there’s a thing called the airplane. You’re like, shut your mouth. Your mouth. There’s an airplane. Yeah, you’d be there two hours, not seven weeks. You’re like, no way. And I’m like, yeah, yeah, wait for real. Let me just show you the way to this airplane. And so I show you some new technology, some new tools, some new thing, and it’s just like, honestly, man, most salon owners because they’re behind the chair so much are so back in their technology. what they’re doing and they’re just not up to date on materials, I become the curator of recent materials. And then the four categories we talk about is attracting, keeping, delivering and growth. So attract, keep deliver growth. Or you could all say, Well, that’s one way to talk about it. So attracting How do you find the right people to work in your business? And how do you find the right people to come in and be patrons in your business? And yes, you need to curate both of those, the people you want to work with, as clients and the people want to work with his staff? How do you attract those? Then keep them? How do you keep the right people on your team and staff members? How to keep the right people as guests? Because that will make you profitable for long term? Then also, how do you deliver? How do you deliver world class content to your guests? And how do you deliver in a world class way that makes your staff want to stay and work with you for the rest of their life? Because they just keep growing? And then finally, how do you unlock wealth? How do you unlock growth in a way that you get your time back, you get more money in your pocket, and all of a sudden, you’re a better human being I decided a long time ago, I don’t want to be in personal development unless your life gets better. If you go to a personal development conference, you decide to get divorced and exile your children and all that stuff. No, thank you. But if you go to a conference, and all of a sudden you have better relationships with your children, better relationships with your spouse, better relationships with money, better relationships with your friends, and you’re like my life is actually getting way better. I hope that becomes a profitable addiction. And that’s the whole point. Yeah. And then things like the book for 20 bucks, go learn a ton of it, or send me a message and I’ll DM you the dang book for free. I’ll send you a free PDF, because I’m out to change people’s lives and help them see what they’re capable of. And I’m more than happy to do that at every turn. Because I don’t know what that moment is going to be in my life where I impact somebody in a great way that was put me on this planet? I don’t know.

Chris Baran 36:33
Yeah. Yeah, it’s inside there. That’s, I think it’s the simplest of formula. And I think that if people say, Well, all I have to do is do those four things. But the reality is, and I’m going to speak not for everybody listening, not everybody watching out there. But just for me when I was behind the chair, you know, and I ended up keeping dumping everything in a standard thing that well, how much money did did you make last year? And how much money? What did you take out in? I remember you asking me this question, even recently, just about Well, are you paying yourself a wage that you would have to pay somebody else? If you were to pay somebody to do the job if you had to pay somebody to do a job and most people, myself included when I was in here, and even in starting running the businesses that I own now? I did that the you know, the I’m bowing out thinking it was a Mic drop. And it was actually more of a stab when I said, Oh, we’re keeping all the money in the business so we can grow the business?

Jason Everett 37:34
Yeah, well, it’s it’s an illusion, it’s an illusion that people have is like, there is a level of growth. But you just like with budgeting or anything else, you want to budget, your growth. And that sounds weird. But a lot of people don’t understand that concept is that I’ve met people who have multimillion dollar businesses and have never taken money out of it. And I’m like, the problem is your business. If you never take money out of it will never pay you money. Yeah. So you’ve got to learn how to be disciplined enough, at the very beginning stage, you probably can’t take anything out. But very quickly, you have to start removing money from the business, otherwise, the money, the business will just remove your soul. Like you have to be paid in exchange, right? It’s like people who run a business that don’t pay themselves a profit, and don’t pay themselves a reasonable owner salary. They don’t have a business. They have a hobby. Yeah. And don’t get me wrong. It’s cool. If you want to have a hobby. I mean, there’s plenty of things that I do. I don’t make $1 from because I just love to do them. When I go surfing and I make $1 from surfing, it cost me a lot of money to fire up the boat and put gas in it, take my friends out and make all the payments on everything. But I like doing it just for giggles. Yeah. Right. And that’s a hobby, it costs me money. But I if in order for me to go to work, like people would get if they were an employee, they’d be pissed if they didn’t get a paycheck. So why aren’t you pissed if you’re not taking a profit as a salon owner, and that’s, that’s the thing, whether it’s any business owner, just salon owners have to be extra guilty on this one, because they are so big servant minded people, that they serve people so much that it affects their pocketbook. And then they can’t, they don’t have enough energy and their energy gets run down. And they’re, like 30 years into it. And they’re like, why don’t I like going to work anymore? And I’m like, because you’ve never paid yourself properly. And you’ve you’re out of exchange with yourself? Yeah,

Chris Baran 39:05
I just I got a one of my business partners to send me this note on a course that they were taking. And I’m gonna get some of the figures wrong. So this is not absolute science. But it was that something like? It was like, I think 53% of salon owners want to get out from working at the chair. But they have to they have to stay in it. Because they’re the ones generating the revenue.

Jason Everett 39:33
Yeah. So there is a point and this is really interesting. Chris, there is a point like if you’re going to start a business, you’re you might start out behind the chair. And that’s a common way to do it is like you start out behind the chair, you bring some other people in, there’s a turning point, and we actually have a formula for what point that is inside your business. We have a whole roadmap that says like, when do you switch from being behind the chair then when you go to 50% and when you move forward, at what level? Do you need to do those things? And most people sail right through that level and never transition out and Then they’re a much larger business. They’re still stuck by the year I have people who do. Can you believe this? I have people salon owners that earn $500,000 behind the chair every year. Wow. behind the chair, they’re crazy. They’re like, whatever 100 Associates not really, they whenever they have four or five associates and they’re constantly doing all this stuff, they make $500,000 a year behind the chair. And they’re so stuck because they’re like, I don’t know how to get out behind this. Well, who else is gonna pay me half a million dollars this is gonna happen. And it’s It’s wild. But we’ve been working with them over time and they’re starting to wean down their time. I mean, even you’re only making 100 grand or 200 grand behind the chair every year you’re like geez, there’s no way my business could replace that didn’t come. But you start by doing it in small sections because at the end of the day, and I heard this the other day I’ll share it with you because it’s appropriate for this this moment. Is I heard a friend of mine I think you know him to Dan Martell. Yes recently book called buy back your time. Dan Martell said something today and I’m like I love when Dan Martell coached me on Tik Tok, it’s free. I love it’s my favorite thing. Anyway, he said, If you want to become rich, you must learn to be lazy. And if you want to become wealthy, you must learn to be incompetent. That I know, right? Take a second for that bad boy. That’s

Chris Baran 41:09
what you said was that what was that again, if you want if you

Jason Everett 41:12
want to be rich, become lazy. But if you want to be wealthy, you must learn to become incompetent. Here’s what I mean. If you’re a salon owner, and you’re working behind the chair, and you finally escaped from behind the chair, you’ve gotten out from behind the chair. And then you have to stylists that call in sick that day, or quit and walk out and leave you and you have a whole book business ready to go for that day that they’re supposed to come in and do it. If you’re competent as a salon owner, and as a stylist. You’ll jump in and do all that hair that day. And you’ll save yourself. Yeah, you’ll jump back in and get right back into the trap you’ve always been in. If you’re incompetent, you will hire somebody else and you don’t know how to do hair. you’ll solve the problem differently. Yeah, see the problem for so many people and like Shame on you for being competent. Yeah, right. You know how to do things. And Chris I’m hopeless hitting YouTube we’re having right now. Right?

Chris Baran 42:06
about it. All the people that are listening can’t see me blushing. So yeah,

Jason Everett 42:09
but dude, I mean, this is where I was coaching you or coaching anybody else so that people just listen for free? I don’t care. I just want to hear with super powerful he gives me on Tiktok. Right. So So I want you to hear this is that, you know so many people, you got to be lazy, meaning you got to start hiring other people to do the work you were doing that’s quote unquote, seen as lazy. Right? Then if you want to be really good and really successful, you got to be so incompetent, you can’t even step in to do the job. Do you think Elon Musk is running around actually designing every element of that rocket ships? No. Yeah. Now he might be changed out the logo over at Twitter on his own, but like some of those things he’s not doing by himself. Like there are so many things and most like, same thing with Jeff Bezos and everybody else. There are so many things in their businesses that they are incompetent of doing. Yeah. They are just designed to be the orchestrator of what’s going on. They’re just designed to find the right people. That’s called wealth. And so many salon owners is so many small business owners, myself, my parents, everything else I know included, is we’re too competent for our own good, which sucks us back into the operations of the business. Yeah.

Chris Baran 43:07

Jason Everett 43:09
I know, right? It was 22nd change my life. Yeah. And by the way, all I do, Chris, is I learned something I turn it on, I teach it to somebody else because it was impactful for me. Yeah, that’s it. That’s my job. Man is learning something good? tell other people about it. But

Chris Baran 43:24
this episode is sponsored by the salon associate accelerator from trainers. playbook.com. Are you struggling with the time and cost of associate training? Do you feel like your salon is running you will get your associates on the floor, all with 90% Less time from you. So you can get back to building your business. Get them world class design, finishing color and client care skills they’ll use every day for the rest of their career. While you focus on realizing your vision. Go to trainers playbook.com and get the salon associate accelerator. And now back to the show. I remember Blair telling the story about Jim about John Maxwell and being leadership and he said your job you’re in the business of creating more jobs you’re not in the business of doing the work. That’s right no and you have to leaders create more leaders. They don’t do the work. So yeah,

Jason Everett 44:27
Mike McCalla wits says that actually in his book, he said How dare you steal jobs from other people by you doing them yourself?

Chris Baran 44:33
Yeah. Yeah, Mike McCalla wits. Yeah,

Jason Everett 44:37
right. But he said you’re stealing jobs from people that work on your team when you jump in to do it. You’re stealing jobs from a stylist who needs to feed their family at home. You’re stealing jobs from the Executive Assistant, you’re stealing jobs from that virtual assistant can help you do with marketing or like somewhere in your town. There’s 30 people that need work right now and you’re stealing their jobs because you’re selfishly doing it now.

Chris Baran 44:58
You hit something Because I have to get a bit give it a bit of context to this. So we have our community page, which is a private page that people go on to called salon team training, you know, people jump on it and shake to ask a question. Jump on it. Yeah. And they have to ask a question. And one of the number one questions there is in I’m paraphrasing, seven out of 10 of the questions that everybody asks, and they come down to, how do I get people to work? Because they don’t want to work now? How do I? How do I get people to come and work for me? How do I get people to stay working for me? Is part of that all in your four step progress, especially when clients let’s keep clients but you have to keep your

Jason Everett 45:45
staff keep clients keep staff? I mean, it’s attracting staff. It’s all those things. I mean, I think everything that you just mentioned is stuff that we cover. And that’s why I think, Chris, we’ve had such good alignment over the years, right, is we do have crossover between what we do but while you’re good at getting the associates trained, we’re going to train you the business owner, we have a slightly different client inside the same micro subset. Right. But yeah, I mean, I would say that’s a big part of how we operate is by being able to give people those tools because again, it’s not your fault, man. Like most of you that run salons if you’re watching this, you’re a salon owner, you’ve not been trained on how to run a salon. You’ve been trained kind of on how not to run a salon by watching the last salon owner who did a terrible job and you’re like, I can do better than them. I should probably open my own salon. Yeah, right. Are you you? And by the way, this was profound, full credit to Danielle check on this. She kicked my butt last week. She for the first time besides Duggan, I don’t know if you know this, Chris, you probably have no clue. This last Monday was the first time we ever let one of our clients run one of our biggest training sessions. And Danielle chair wick was one of our clients. She ran it and I was doing a session with her. And we were talking about how to set pricing for your salon. And I said, Well, you know, you probably I was brainstorming with her. And I said you probably want to like check out all other salons in the area and like see what they’re charging and figure out, you know, don’t do that. She’s like, the biggest mistake salons make is they try to copy other people. And the thing that I see in our Facebook group, which since you plugged yours, I’ll plug mine profitable salon interface. Sorry, man,

Chris Baran 47:09
there’s people listening to across the bottom. Absolutely unplanned.

Jason Everett 47:14
Definitely not competitive at all. Yeah, anyway. But what I was gonna say is, the number one question we get asked is, can you send me your pricing structure? Can you send me your manual? Can you send me your handbook? How do you you know, and they just want a copy. And we don’t provide cookie cutter solutions at all. Because the unique point of difference for what we do in our academy is we tell people all the time, if you understand how to create it from scratch, and you don’t copy it, you’ll be rich for the rest of your life. And so many people somebody is saying this, they said not in our group and profitable salon owner Facebook group. Not in our group, but in other people’s groups. That’s what everybody wants. Send me your handbook, send me your write up process, send me your response to a bad review, send me this because they think it’s about copying, because most salon owners and if you’re listening this and you’re guilty of this, you just get to, you know, know that you’re guilty. But the idea is, is that you’ve probably tried to copy everybody else. But here’s the problem is what Daniel said it schooled me, she said, The problem is, you’re making a copy of a bad copy of a bad copy of a bad copy. Now you and I are both old enough to remember copiers, right that were like before Canva, we would do this really weird thing where we take a piece of paper with like something printed on it, we’d cut it out. And then we’d stick it on another piece of paper. And then we’d like wipe out the edges or something right, and you put it on an old copy machine and run a copy of a copy. And it would like start to degrade the quality. Well, here’s the problem most a lot has been copying of a copy of a copy for 100 freakin years. So the pricing is terrible. The way in which a handle management is terrible, they’ve been copying a bad copy of a bad copy of a bad copy. And they’re like, I don’t know why it’s not working. And I can’t read the writing anymore. Because just like when your elementary school and your teacher had made the same copy for the last 25 years, you can barely even make out the words anymore. You got a bad copy of a bad copy. So let me show you how to write it from scratch and have a fresh copy that you understand that you made that you created. And that’ll change everything that suits you. Yeah, that’s gets custom built for you. Yeah, yeah. Custom built. Yeah. Custom built.

Chris Baran 49:19
The you alluded to this before when you were talking about Doug and Doug’s an amazing individual. Good, dude. Yeah. But you know, it’s funny when I remember when the two of you kind of struck up together. Yeah. And and so I knew a little bit about this and I like to ask, before Doug be I was I was that whatever that that select, Alphabet math question, and I’m leaving me out of that. D. But would you say are you as Jason Everett, are you better as a collaborator or as a solo artist?

Jason Everett 49:55
Such a good question, collaborator times a million Yeah. times a million. So I learned a long time ago, I like this is super, I’m revealing all my secrets of JSON now. I suck by myself. And by the way, I just have learned that, like I’m a natural curator of people is that I’m pretty good at doing things on my own. But like, if I’m just like, for example, if you told me to go work out by myself, I work out for two seconds, I’d be like, this sucks. Yeah, and I don’t like this at all. Nobody’s watching, I can leave. Whereas the people what’s happening and like, my trainer at the gym is also named Jason, my trainer, the gym, like, the reason why like training with him is I trained with four other people the same time, so he coaches me, and three or four other people all the same time, we’re all working out together, like in this whole thing. You know, he’s running back and forth between all of us watching us all coach, and every once in awhile, and like, by the way, I pay a lot of money for sessions with him. And every once in a while, I’ll have a session where like, everybody else cancels, and it’s just me and I’m like, This is stupid. Why are we even here? Nobody else. Nobody even cared and like, we’re pushing each other and asking more of others. Like, it’s like, running a marathon by myself. sounds horrible. Yeah, sounds horrible. There’s other people next to me. I’m like, Yeah, let’s go. Right. Because, like, I love that. So I honestly think Chris, because you knew me before my partner and not bringing in a partner for me has always been the one of the most helpful things to get the most amount of work out of me ever. Like group projects are where I shine, even when we’re working on stuff together. You give me some feedback, I get some feedback. I love, love, love, love, love, love that process. So collaborator 1000.

Chris Baran 51:27
Yeah, it’s I find that and I want to is another part I want to speak to on this is that sometimes people want to collaborate. But they don’t listen, you know, and I don’t know maybe if that’s the soloist, etc. But I don’t I don’t want to I’m not trying to put one into the other. But I’m what I am saying is that if you’re collaborating, I’ll give you this I, I was dealing with an issue we have. In one of our programs, somebody said, I have this problem. And he said the she said I went into this program. And they were doing this particular session, and they were doing problems, pros and cons of what was happening in the salon. And they broke them into groups. And as the owner of the group said, I hate this, this exercise because she saw that when people were saying, Well, if we did this, the the client would have a better experience. You know, and she’s she took it as a personal attack. That, that you’re you’re you’re you’re crapping on what I started with a while back. And even what happened was she said that some of the other groups that you went to prior said, Well, here’s some great ideas, but we’ll tell you right now that the owner is gonna hate this, because she says, Well,

Jason Everett 52:51
yeah, so I have a couple of rules to fix that. Number one, any solution must be good for the guest, good for the staff and good for the owner, if it doesn’t meet all three criteria, it’s gotta be thrown out has to be good for all three. So if it’s good for the guests good for the staff of the owner hates it, it’s gotta go area, like it can’t, it can’t be at the sacrifice of the owner, but at the benefit of the guests, and the benefit of the stylist has to be beneficial for all three. That’s number one. Number two, is when you’re talking about this, this idea around, working with other people and helping them to onboard ideas, you have to start at neutral, like everybody’s got to be able to be a clean slate of ideas. Everybody’s got to be able to be fresh, and you have to have an open mind. So in our academy, we say you have to be humble, and you have to be hungry. Like if you’re humble enough to take feedback and hungry enough to want to grow like I can do a lot with you. But if you’re not humble and you’re not hungry, then I got nothing. Like if you don’t want to do big things and you’re not gonna like hanging out with me. I’m just gonna scare you. And if you’re not humble, you’re never gonna listen anyway. And I think that’s that’s a such a thing about being humble and hungry, is that when you’re working with somebody, you got to ask like, is everybody on this this brainstorming team? Are you humble and hungry? And I will say one of the biggest things I see get in the way when people collaborate with each other is ego. Yeah, right. So when calian In my ops manager came on the team and she watched Doug and I, we say discuss things most people say argue in a great way we are we argue really well. Okay, because we always have differences of opinions. I’m like high energy crazy. He’s like, what’s up like, he’s super chill. I’m like California high energy. He’s like Florida chill status right from the south. And the reason why they argue and we get along great, I don’t mean to say argue like, in a bad way. It’s just we always have a difference of opinion. And what Kayleen has said is she said I’ve never seen two people talk to each other and disagree so much, but leave their egos out. Mm hmm. And she said I think that’s the magic that was her assessment not mine but she’s I think that’s the magic as you guys are able to have a conversation ego Lis and don’t get me wrong every once in awhile, egos get in the way for show. But the idea was is that you know, we can have really good conversations without ego involved. And for that salon owner who doesn’t want to do it, she’s using an old methodology of solution to fix a today problem and you can’t use, you know, yesterday’s mindset to fix today’s problem you have to use today’s mindset to fix today’s today’s problem.

Chris Baran 55:08
Yeah, yeah, that’s really interesting. Because I find that that sometimes I just the the soloist of mythic, you said it as the ego gets in, is, and I tell you I wrestle with that too. Sometimes I’ve created it and and then whatever that project is that style that look, and it’s my baby, and you hold it. And I think that we all have that thing inside us. You just don’t want to say bad things about the baby. But sometimes, you know, in order to make the baby grow, you know, you have to make improvements. And I think that’s where the hardest part for people is, is to be open to listen and listen without emotion attached to it.

Jason Everett 55:48
Yeah. Yeah, I’m a big believer, like feedback is the breakfast of champions. Like, I really do believe that. And I don’t know if it was just because I’ve been on stage being critiqued almost my entire life, like I’ve been on stages since I was 12 years old. And so I’ve been being critiqued and given feedback, too, and like, you can’t stand on stage and get, you know, like an ego check every instructor, every coach, every mentor that I’ve ever had, they just give me feedback to make me better. And I always, and by the way, I do have a rule about feedback that I don’t know if it still applies to me, but I’ll share it on this on this call, or on this video, whenever we’re doing a podcast. The idea is, is that I take feedback, but you have to be getting a better result than me in that area of your life. So it’s a really interesting check. And I don’t know if it serves me still somebody called it into question the other day, and I was like, I should probably reevaluate that and maybe see if there’s a real, if there’s anything different, but you know, sometimes I’ll get off stage and some will be like, Hey, can I give you some quick feedback on your talk you just gave? And I’m like, I’m sorry, what? No. And I don’t mean to sound arrogant, because like, you know, I’ve been on some pretty big stages. But like, if I’m getting feedback from somebody who’s never been on stage, I just, you know, I just take it with a grain of salt. And I just kind of go, thank you. And I put that in my little pocket. And if I don’t want to take it back out again, I just said, Thank you, you know what I mean? But there’s people who would argue like, well, maybe that’s that person that needed to give you that exact feedback, that exact moment, why aren’t you listening to it? Maybe. But I just look at it and I go, if somebody doesn’t have better results in me in their relationships, I’m probably not going to listen to them. If they’ve been divorced five times, like, let me tell you, Jason, I’ll never forget my old boss. He said, Well, I went to go get married. He’s like, Well, this will be at least your first wife. I’m like, great, right? Like, it’s all done. Don’t be wrong and been with my wife for 22 years. Like, I think we’re doing just fine. And we have a no exit clause, like we’re doing great. But I don’t take advice from the guy who’s like, Well, hope your marriage lasts more than six months, you know? Yeah. And it’s like, those are not the people you want to listen to. So try to find people who are better than you in certain areas. But also, there’s one other caveat to that, because a lot of people, if I’m honest, what I’d say people sometimes poke at me for is they’re like, Jason, you’ve never run a salon. How could you possibly help me? There you go like that comes out, man. Like people are like JC never run a salon before? And I’m like, No, don’t get me wrong my partner has, but why the hell what? Who am I? I’m somebody who has never run a salon, how could I possibly be helpful, you have to look at the track record of the person that’s coaching you to Yeah, I have coached a couple 1000 salons and help people make hundreds of 1000s of dollars and help them go from you know, 500,000 to millions of dollars. And there’s lots of things. So my track record with getting people there is great. For example, there are athletic coaches, for Olympians that have never been to the Olympics, but they can give outside feedback. And that’s what I’ve always been pretty good at is giving outside feedback to people. And it just came as like I give somebody feedback, they’d get better gives me feedback, they get better, they’d make more money that do all these other things like I have been a very successful business owner, by most most measurements. I mean, is there room to grow, of course, like I’ve been pretty successful in in running my own businesses. But I’ve not run a salon. And I actually think it gives me a unique superpower to be able to see things outside of being a salon owner and being trapped my own behaviors. But I think it’s just such an important thing that when you’re looking at that, you’ve got to look at the track record of the people you’re working with. And are they have they been there and been successful themselves? Or have they gotten success with other people? That’s what I’m looking for in order to take feedback from somebody.

Chris Baran 59:06
Yeah, I always like to think of this is like, I only know this information because one of my best friends was Golden Gloves champion. He got me hooked on boxing and MMA. Yeah, good old Jack Norscot. Thank you you’ve met. Yeah, you don’t want to get in a tussle with that boy. All right. Yeah, I’m right in the ring with them. And that’s why I coached I didn’t block But Muhammad Ali’s Mohammed Ali’s coach, never stepped never was never a Boxer was never in the ring. Interesting. And so to your point, you know, because what you do is you give people systems analysis and ways that they can they can grow. You don’t have to know how to run a salon to know how to run a successful business.

Jason Everett 59:47
Yeah, it’s my points of observation, right is I created systems and I think the biggest thing is I see patterns and again, Doug and I see patterns. It’s not just me. We see patterns inside salons and we study we study salons. that are successful. And because we work with so many hundreds of 1000s salons that we see this all the time, is we see what the struggles are. We have solutions for it. We brainstorm with other salon owners, and we have like, literally a network of salon owners who are solving problems for each other every single day. And it’s like, it’s a massively unfair advantage, because most people get one coach, right? You mean one person supposed to be the savior of your of your salon, as a coach that you hire, and you pay him some astronomical amount of money? And I’m like, okay, cool. That’s cool. But what if I said, you could have a whole community of people that are rooting for you, pulling for you pushing for you, and that you get to ask the community, how to help you, and they want to help you, because they’ve been helped more than anybody else. And like, that’s when it starts to become really fun. And so we’re not really a coaching company. We’re a mastermind community, where hundreds of people can provide coaching for you. And it’s weird, people don’t get it, and they always email. I hope your coaches are as good as my last coach. And I’m like, they’re, they’re, they’re not, they’re better. And it’s because they have access to everybody. It’s not, they’re not so low.

Chris Baran 1:00:57
You do sessions inside there. And actually, I stole, I stole some of that from my dealer, buddy, I’ve stolen a lot of your stuff from my group. But with permission permission, I always ask permission, the but you have these things where people, it’s not just you teaching or your team teaching, you have things that you do, and you give them topics, and then they collaborate at their tables. And if you can imagine one person at that, you’ve got eight to 10 people at a table and everybody sharing what worked for them. And they pick, they pick a certain number of topics that they have time for. And everybody brainstorms on it, that information came from everybody else.

Jason Everett 1:01:35
Yeah, I mean, imagine this, Chris, imagine you had a knee issue that you were dealing with, and you went to go see a doctor. And most people deal in this methodology, I go to the doctor, and that doctor tells me what’s wrong with my knee? Because they’re supposed to be really, really smart, and I pay for the best doctors. Well, what if there was another scenario? What if you went into go see a team of doctors and there was 20 of those doctors that all ask you questions and examine what was going on and then they all consulted with each other arguing with each other and duking it out? To give you the best solutions possible for your knee? Is it pot? Is it more possible that you’d get the perfect solution from that one doctor? Or do you think somewhere in that see of that 20 other doctors opinions? There might be the exact right thing? That’s why they say get a second opinion, right? We are not in a day and age anymore, where information is not abundant, abundant, there’s an abundance of information everywhere. So it’s not just Do you know the one answer, there are multiple answers to solve the problem and that there might be seven solutions. One might be surgery, one might be changing your diet plan. And you might be like, Hey, I’d rather try that diet plan thing first, before I decide to cut myself open. And so that’s, that’s how it works is like we we operate off this cooperative environment, as we call it. coopetition, right? Where they’re kind of in competition with each other because they want to get it, they want to be better, but in a way that they all get better at the same time, because they’re in semi competition, but they’re cooperative.

Chris Baran 1:02:52
Mm hmm. I love that. I’m writing that down right now. Co Op petition Co Op petition. You got it. Jason, and you know, you’ve done a lot of things, right. We’ve talked about some of this stuff before

Jason Everett 1:03:05
also done a lot of things wrong. Exactly why I will out mistake anybody.

Chris Baran 1:03:09
Yeah. But see, that’s where some of your growth comes from, though. And that’s all of the growth comes. Yeah. Can you What are you know, I mean, everybody always thinks that they see you at at these presentations. They come up to you later, whether it’s one or five years later, and they say, Jason, you changed my life. But do you ever have those days where you just don’t want to get it? You know, Mom, can I just leave school today?

Jason Everett 1:03:34
Do you have to be clear I used to just to help you out with that analogy a little further. I used to I used to call in sick to school all the time. If I had a test. I mean, just just being really honest. Yeah. If there was a test that I didn’t study for something like that I was the worst sick Faker on planet Earth.

Chris Baran 1:03:48
I had. I’ll give you I’ll give you one. What I used to do is get I get up I’d go on the couch. I’d sleep on the couch. I’d get the hot water bottle. I’d put it under the pillow. And I did this thermometer. I’m so high ometer and I put it on the put on my toes. The mum would pull it out and it’d be like 160 Oh, really? Okay. Yeah, whatever. But she always always played along with me. Your points I wanted like rough setback rough points. Yeah,

Jason Everett 1:04:18
I’ve had, bro. I’ve had a lot. I mean, this is gonna sound weird. I don’t do very well looking backwards on rough points in my life. I really don’t I have a hard time doing it. And it’s because I’m like the ultimate Spin Master. Right? I really am. But rough points you’ve been in business and lightly how deep do you want to go? Well,

Chris Baran 1:04:35
I mean, and let me tell you the purpose and I think that I like to ask everybody some of this because there’s one thing that really bothers me with podcasts, interviews, etc. Particularly the ones that are seven minutes long on TV and they have to sell something. This

Jason Everett 1:04:50
has only been seven minutes. I think that salts felt like seven and a half but eight minutes but

Chris Baran 1:04:54
the reality is is that people listen to it if I’m watching Tom Hanks cuz on TV or in an interview, and all they do is talk about what went right in the breaks that they got. Yeah, I don’t feel that I can get that. So, you know, to me, I always think of somebody that’s a young kid out there listening. And I hate that other question, what advice would you give to people starting off, but I think that if they can hear and see failures that we’ve had failures, and you know, and could have been catastrophic to our business,

Jason Everett 1:05:24
and yet we perceive Strophic business failures. I mean, look, first of all, highperformance lot, Academy I think, is my ninth business. I think this is really important to know, it’s my ninth business. I started a lot of businesses that did okay, and there’s cool success stories from like, their first thing, but like being really honest, like, the first business I ever really started was a electric scooter company, just you know, 20 years too early, just to be clear. Yeah. Like now people like Oh, electric scooters, you must have made some really good money. I’m like, no, no, I did it in 2001. Before anybody thought that was cool. Yeah, right. Like I did some of that. I also did, I got, I started a Bluetooth. I mean, you remember, I was around for this, I did Bluetooth, headwear, which was before Bluetooth was really as big of a thing as it is now. And like, I did a lot of things too early, where I made some money real quick, and then lost a bunch of money. I was an eBay seller in 2002 1000 2001, whatever your that wasn’t really, really early, it was early eBay and made like 40 grand my first month and then lost my butt the next month. Like I’ve done a lot of things. And, you know, I’ve spent a lot of money on lessons, I shelled out, you know, $150,000 to start a franchise that the franchise doesn’t exist anymore. I have, I started a cold weather clothing brand and borrowed $200,000 from friends and didn’t get to pay it back to them. Because I lost it all. I have done some things that have been really, really hard. And it’s so crazy to think like and I mean, raise money from friends was like, I literally got money from good friends of mine that trusted me with, you know, money that were like, Hey, I hope this works. And like me too. And it didn’t. And I had to call them back and be like, sorry, here’s, like, I felt so bad. I gave him back like a check like four grand and like, here, I have a little bit of money left, just take some you know, and it was all of those things taught me to be who I am today. And you know, it’s crazy, because I definitely have good stories. And the other side is like, you know, learning to import and export man that made my life so valuable. And now to this day import and export board games for the highperformance line Academy. I do all kinds of stuff that like, you know, I wouldn’t have been able to do with all those experiences. And by the way, all those people are still good friends of mine. And we’re like, what the hell? How could you do that? Those are people who are good friends of mine, you know, the app development company. I don’t remember what had Cusick right, I spent I spent 1000s of $1,000 Trying to keep that thing going and I wish it still existed because I still want it you know, and I still do. But it’s one of those things like that didn’t make it either. And so you know, I’ve crashed about eight other businesses about six other partnerships that didn’t work out. And like they’re, we’re all still friends. Like I would just say I don’t burn any bridges. There’s very few bridges, I burnt in any direction, I might have one or two that actually burned down. But for the most part, I retain all those relationships and they’ve turned into amazing relationships going forward. But I do think, you know, I was working with Robert Kiyosaki for a lot of years and you know, some people hate him. Some people love him. But he said something that always will stay with me is he said, I won’t work with somebody unless they’ve already lost a million dollars. Oh, wow. Like, yeah, I was on stage do you have to have already lost a million dollars and I started totaling up all my losses. I was like, how can you I lost $150,000 or $200,000. Here, I’m doing the math on my own. So stupid. I literally was like, I was like, sorry, Robert only lost 750. And he’s like, I’ll make an exception. He’s like, 750 is okay. But it was just so stupid, right? But like, it was just a funny thing to realize that like, until you’ve had a few knocks, you don’t know what it’s like to rebuild. And you’re not really trustworthy. Because unless you’ve recovered from something very difficult, I don’t know how you’ll respond. When something bad happens, you might just panic and flip out and put your head between your legs and run away. Yeah, but if I know you’ve come back from something that was really challenging, and I mean, for crying out loud man, my wife and I had heart had my wife had a hard pregnancy. We had hard childbirth with both of our kids. You know, I was on stage at symposium two days after my son was born in the NICU for you know, 17 days he was in the ER in the NICU. And it was like, that was that stuff was traumatic, but like that’s made me who I am. Yeah, it made my son who he is. And so I always have the positive story on the other side, but man, oh, man, I just talked to a friend of mine recently. He’s like, Jason, your life has been so good. You don’t know what it’s like. And I was like, Do you want me to unpack it? I don’t talk about it very often. And he said, he said, Jason, it makes you more relatable because I didn’t know you had all that stuff. I thought your life was just perfect on my dog. Dog. My life is not perfect. I wish I could say that. You know, but it’s not it’s it’s been complicated. I just choose to do something different with it. Yeah.

Chris Baran 1:09:50
You said a magic word there which was recover. Oh, I

Jason Everett 1:09:54
thought it was abracadabra or something.

Chris Baran 1:09:56
Yeah, well, I think maybe you had it in there. It was subliminal, but I had that psychic of mind mail. What was the word again? I’m sorry, you said recover. It’s recover from which turnaround it is. So we see so many people that have they do something, it fails. And you know, it doesn’t mean you’re a failure. It just means that thing failed. Yes. And you recovered from it, you learn from it, you move on, whether it’s in the same thing moving forward, it could be your salon, and it’s failing. It’s not making money. But if you just sit back and watch, then all it’s going to do is continue to fester, you’re going to lose your staff and people go away. I’m making a very simple and it’s not anybody’s fault, except that nobody changed.

Jason Everett 1:10:35
So I had a theater teacher, and I will blame all of my improv stuff and bad jokes and all that stuff on him. His name was Giles Turner. He was my high school theater teacher and improv coach, my first improv coach, I went on to a bunch of their stuff, but he taught me a couple of really important lessons, mainly the ability to recover the improv comedy. The whole thing is a mistake. Yeah, the entire shows a mistake, like mistakes are the funniest damn part when you when you see somebody made a mistake, and you’re like, yes. We love watching Saturday Night Live, you’re like, you want to see the characters crack, you want to see like, the mistakes are funny as hell, right? So learning how to make mistakes and make make fun of yourself and do all those things. Like we take great joy in that. But in life and in business, sometimes we don’t ever celebrate our mistakes, right? We don’t we think that like we learn in school that mistakes aren’t okay, and that we should all get things perfect. And the red tape is going to come out and like don’t make mistakes, because then you’ll fail on the test. I am really good at making mistakes. Maybe I’m improv class, maybe from other things I’ve done or just I got a thick skin. But like I really think that taught me some massive life lessons. But Giles Turner full credit that was turned on this. I’ll never forget that for the rest of my life. When I was 16 years old. I learned this. He said, If you ever are on stage, and you make a mistake, make it so big. They will think it’s part of the show. Yeah. And like, how profound is that? If you make a mistake, make it so he said like if you if you’re walking across stage and you trip, do a damn somersault and pop up and go Tada. Like, literally, that was the example he gave. And he said, if you make a mistake in real time, and I learned how to do you know live theater, so that’s why like, I don’t care give me no prep time. I’m just I’m ready. I’m ready to go. Let’s go. And so for me, that mistake can sometimes be the greatest success. And if you can make the show better, or at least it covers it up and you can keep going and it doesn’t throw you off. And so I think so many people and that’s like, where do I get my energy? Because I am totally cool making mistake. And I’ll make it so big. Everybody assumes it’s part of the damn show. Yeah, you kind of joked about it earlier. You like that wasn’t even planned. And I’m like, I know, it was completely not planned. It was just, I made a mistake. And we made it big enough. That was just part of the thing, or I made a joke. And like if it lands or doesn’t land, it doesn’t matter. Because I’m just rolling with it. I’m just rolling with the mistakes because the mistakes are just as good and let me be really clear. Who the hell is the judge if that’s a mistake or not? Who Yeah, right. There’s there’s this there’s this. There’s this old I don’t know Chinese Japanese like proverb or something. I’m probably gonna screw it all up, but I’ll do my best is this farmer has these soldiers come in, knock on his door and they go, Hey, we’re recruiting for the army. Maybe you’ve heard me say this, right? The farmer is recruiting for the or the soldiers are recruiting for the army. And they say we’re gonna shoot, I already screwed it up. I told the punchline at the end, dammit, hold on. So sorry. rewind back, see what happens. Okay, so as all of these things happen, sorry, I got to the punchline first. But anyway, this, this farmer, one day goes outside and there’s a there’s a horse outside. And he goes, Well, what the heck is this horse and they go, I don’t know, you must have been given a horse like, congratulations, you got this horse. And he goes, Oh, my gosh, this is amazing. So his kid gets on the horse and rides around. And his, the kid falls off the horse and he breaks his arm. And the dad says like, Well, hey, congratulate the neighbors all congratulate him, or I’m screwed up this whole story. This is totally useless. I’m just gonna, I’m gonna scrap. I’m gonna call it a redo. How entertaining Is it for me to get these anyway, the short version of this entire story is that every time something happens to this farmer and this kid, the dad says, I don’t know if it’s good or bad. And this kid like breaks his arm. I don’t know if that’s good or bad. We’ll see. And then he does other stuff. And he goes, I don’t know, it’s good or bad. We’ll see. I don’t know if it’s good or bad. We’ll see. And then at the end of the story, I’m sorry, I screwed the whole thing up, we get to the end of the story. And these people come and knock on the guy’s door. And they’re like, Hey, we’re here to take your son and he’s got a broken arm and he can’t go to the military and get deployed. And they’re like, well see, I don’t know if that’s good or bad. Because every single thing you don’t know what’s behind it. And sorry for my butchered stories that are real. You got real life mistake out of me write five times in a row. But the idea is, is that you don’t know if that’s good or bad? What if this computer crashed and we couldn’t do the podcast that I don’t know if that’s good or bad? is the best thing to happen to me? I don’t know. Yeah, that’s not up for me to decide. And so if you think about it for just a second, you’re the only one making the call, whether that’s good or bad. And going back to the very beginning to show if you get to choose if it’s good or bad. Why not just choose it’s good?

Chris Baran 1:14:53
Yeah, yeah.

Jason Everett 1:14:56
The best thing that ever happened yeah, yeah, your choice. Wow.

Chris Baran 1:14:59
Wow. You know, every week I learned from you and even even when I’m hosting this I, I learned from you. And I want to go to that segment now. This is our rapid fire segment. I’ve got a couple of things. So they it’s just rapid fire. I’m gonna throw this stuff out to one, two words that come to your brain.

Jason Everett 1:15:20
People make me sweat on this. Okay, good. Hope I don’t make a mistake.

Chris Baran 1:15:25
Just tell the joke again. Okay, what turns you on in the creative process?

Jason Everett 1:15:30
Oh, I thought you just meant what turns me on. I thought this was good. Yeah, well, yeah, that’s a

Chris Baran 1:15:33
different different video.

Jason Everett 1:15:36
creative process getting to perform and letting people see it good. What stifles it. Doing it by myself.

Chris Baran 1:15:43
Hmm. What’s an event or show that you love that you loved? And you know, just the first one? That’s there’s many but what’s the first one that comes to mind?

Jason Everett 1:15:54
One of the ones that had the most profound impact on me as a person, I don’t know why it was so good. And why I got it was I saw the original Broadway cast of rent in New York. I mean, you were in New York, New York that I don’t know if you ever went saw the rent show when I was playing. But I saw that show and is one of the most beautiful performances I’ve ever seen. The cast was just incredible. And it like it just changed me as a person. Not because of the storyline, or the politics or any other stuff. It was just like they were freaking in love with performing it. And it was just one of the biggest shows on Broadway and it was just awesome. I mean, I’m getting teary just thinking about it was such a good show.

Chris Baran 1:16:27
thing in life that you disliked the most. That I disliked the most you disliked the most. Oh shit,

Jason Everett 1:16:33
I really don’t not like a lot of things. Things that I disliked the most. Oh, that I have no control over how fast I can make things happen.

Chris Baran 1:16:42
And what do you love the most in life?

Jason Everett 1:16:47
That every day is a surprise. I don’t know what’s gonna happen. I don’t know. Like anything could happen the next day. I have no

Chris Baran 1:16:52
clue, proudest moment in your life. Besides this podcast clear asides. This podcast, I know that this podcast

Jason Everett 1:17:00
becoming a dad, easy

Chris Baran 1:17:04
thing that you dislike the most about the hair industry?

Jason Everett 1:17:11
The thing I dislike the most about the hair industry? There’s so many options. No, just kidding. I was gonna say, you know, part of I was gonna say egos initially, I was gonna say some of those things can kind of get in the way. But honestly, the thing I dislike about it is that people are willing to stand for being seen as second class citizens. Wow. Like, you know, you don’t you don’t get what you asked for you get what you tolerate. And I think people tolerate it. And instead of learning how to make it better, they just get angry at people. And I think there’s a better way than just being angry at people. They don’t respect you. I think you’ve got to earn respect from others. And so, to me, what frustrates me is people don’t want to learn how to earn people’s respect. They just demand it.

Chris Baran 1:17:54
A person that you admire the most.

Jason Everett 1:18:04
My dad, he was never angry. Wow. I rarely saw him angry. And I think it’s his he grew up in a really angry household. And he was like, I’m not going to be that. And again, you have to become a he came from a really bad household. Both of his parents died as alcoholics and crazy accidents and all kinds of other things. He grew up in a really terrible household. And that’s what made him not an angry father.

Chris Baran 1:18:23
Wow. That’s because usually, it’s usually a continuation. So that’s amazing that they chose that’s again a choice, isn’t it? Yep. 100% Every person a person you wish you could meet Dead Alive past future. Whenever it’s a good

Jason Everett 1:18:38
question. I never know how to answer that one. I’ve heard that one before. And I never know how to answer it. Personally. I wish I could meet I’m sure. I don’t know, man. That’s such a tough question. Who do I wish I could meet? I don’t know. I guess it’s probably just because I’ve been in business so long. I could just I I’d love to meet like Elon Musk or Jeff Bezos not not because I think they’re incredible human beings or anything, but just because I just want to see like, there’s something powerful about watching people and observing them without seeing what they want to show you. Yeah. You know, we get to see people like even this, like we’re in, you know, I’m seeing your ego of Chris. I’m not really just watching what happens when nobody’s looking. And I want to see how those people act when nobody’s around. The cameras aren’t there.

Chris Baran 1:19:22
Yeah, yeah. Well, you’ll see me as soon as you see a drink in my hand. Sometimes people don’t know about you. I’m hoping you’re gonna say the one that I think you might say.

Jason Everett 1:19:33
Well, that’s the one I always say. So people always know it and nobody ever cares. But what do people not know about me? The coolest one that I usually say is I used to be a ballroom dance instructor. That’s the one that I normally say. I used to be a ballroom dance instructor a play the saxophone for those of you who don’t know, and what else could I tell you? I grew up in a very small town called volcano.

Chris Baran 1:19:57
Wow. Do you think it’s cool? You know what that You grew up in a town named volcano. It’s pretty rad. And you’re also a Firewalker instructor. That’s

Jason Everett 1:20:05
true. Yeah, I am also a certified firewalking instructor. I take ice baths. There’s a lot of cool stuff, but I usually talk about him I talk about that most of that stuff pretty well. I

Chris Baran 1:20:12
find that interesting that you came from in town and volcano. I should work

Jason Everett 1:20:16
that into my firewall. Yeah, there you go. Well walk on hot lava.

Chris Baran 1:20:20
Yeah. Okay, a month off. Where would you go? What would you do?

Jason Everett 1:20:24
I have a giant list. I have a list of about 75 places that haven’t been yet and I just would go the next one on the list. Currently, the next one list is Ireland with my family.

Chris Baran 1:20:32
Oh, nice. Something that terrifies you.

Jason Everett 1:20:44
It’s so funny. I don’t have a lot that terrifies me. Like, I

Chris Baran 1:20:46
know that. I know. You’re like my son, who is you’re an adrenaline junkie. So

Jason Everett 1:20:51
I was trying to think like profound things like not getting to see my kids grow up. But I’m like, No, I’m totally cool with that. Like, I’m cool. I really am. I just know that whatever it was supposed to happen supposed to happen. And I’m not afraid of many things like, this sounds weird. And I know it’s probably too long for this question. But like, somebody asked me, like if I if I’m afraid of dying, and I was like, I’m not afraid of death at all, man. And I don’t mean it is like an adrenaline junkie. I don’t care if I die. I just mean like, I know that I’ve been living a pretty awesome life. And I’ve lived an incredible life that I think other people would be excited to live. So I’m not scared of very much. And to be honest, man. Nothing really terrifies me. At that core level. I think sometimes I get worried about things but like, it’s crazy to even say that to Chris. Is it? I get more worried than I get terrified. Terrified. Terrified. doesn’t. It doesn’t get me.

Chris Baran 1:21:37
Yeah. You know, mine in there is really simple. I frickin terrified of spiders, spiders arachnophobia. Like you’ll never I’ll be the guy on the on the tick tock video when you see a spider in the room. And I’m freaking out jumping up in the room while trying to look cool at the same time.

Jason Everett 1:21:53
No, good man.

Chris Baran 1:21:54
Your favorite curse word.

Jason Everett 1:21:55
curse word. Oh, man, my favorite ones. Probably the F word. It’s the most functional of all of them. Yeah, cuz

Chris Baran 1:22:02
it could be anything a verb and noun. Anything right? The best as your best favorite comfort food.

Jason Everett 1:22:09
Oh, dang. Jalapeno brownies with a scoop of ice cream on top. Let’s, yeah, I’ll make you some. I’ll make a salad in yellow in your brownies,

Chris Baran 1:22:22
brownies with the seeds in them. Know with a scoop of ice cream on top. No, no. But when you put the jalapenos in a brownie?

Jason Everett 1:22:28
No, no, you just you know No. See, it’s you don’t really see it.

Chris Baran 1:22:31
I’ve had I’ve had jalapeno jelly before the brownies will change your life. Oh, well, there’s another kind of brownie that will change your life too. But we’ll leave that alone for now.

Jason Everett 1:22:43
alter your reality briefly.

Chris Baran 1:22:47
Something in our industry and I’m your industry is broad, you know, because it’s not just hair coaching, training. But something that you haven’t done before. But you got a white paper. And this is a gig you want to do. What is it?

Jason Everett 1:23:03
I just got a phone call yesterday. So let’s talk about that. I just got a call yesterday from somebody who books gigs in Dubai. Yeah. And he was like, Hey, we do these big events all over Saudi Arabia, and we’re interested, I think I still would love to be able to do more more gigs internationally. That’s I just I love it. It’s super cool. You know, I was supposed to do part of my failure story that can tell you as I was supposed to this big gig in Peru, and go have 3000 people down there and my wife ended up in the hospital and we couldn’t go and like, I just love cool stuff like that. I think being able to be like, honestly, that’s the epitome of being an incredible speaker in my mind is being paid to go to other countries and speak places now. You’ve done a lot. I just that’s honestly that’s why one of the big reasons why I do this is because it opens up international opportunity for me. And there’s nothing like changing people in other countries to change your perspective.

Chris Baran 1:23:54
Thank you if you had one, one thing you could do over in your life.

Jason Everett 1:23:59
No do overs.

Chris Baran 1:24:00
No do overs.

Jason Everett 1:24:01
No, do I just say that is like not like, Well, I’m not gonna answer. I just mean like, there’s nothing I would do over. I am who I am this day because of everything that happened to me. I wouldn’t change it.

Chris Baran 1:24:11
Tomorrow. You couldn’t do what you’re doing now. You couldn’t teach you couldn’t coach you couldn’t do anything.

Jason Everett 1:24:22
If I couldn’t do what I’m doing right now. Man so hard. If I couldn’t do what I was doing right now, what would I do? I don’t know. It depends on if I had money or if I was just having to pick a new career and I couldn’t do any of this other stuff. To hang I’m stalling for an answer for you. I wouldn’t really got me. I mean, I’d probably just spend a lot of time with my family if I couldn’t do it, but I’d have to have some sort of money to support it. And I don’t know what I would do. I’d spend time with my family. That’s final answer.

Chris Baran 1:24:55
Final answer. No, I’m not calling a friend.

Jason Everett 1:24:58
That’s it. That’s it. is the

Chris Baran 1:25:01
sort of the second last question. This one’s a little more in depth than at the very end. I want people to know where they can get hold of you. But if you could have one wish for our industry, that was not the wish you had before in the what you talked about before. There

Jason Everett 1:25:19
my whole mission and purpose. Yeah. What if we could have gone?

Chris Baran 1:25:21
Well, or talk more about it? What would that wish be? And why it like if it is about I

Jason Everett 1:25:26
mean, it is that but yeah, okay, what would the one wish be for the industry?

I mean, I think there’s some beauty in, in why people, this industry transforms more lives than we’ll ever know. Like, it really does. And I think going back to like, why it was chosen industry is like, you know, yes, I’ve been known to transform a life or two. And I think hairdressers have this magic ability. I say, hairdressers, massage therapists, estheticians, you know, nail techs, nail tech, everybody, right? Like, you make people feel on the outside, in a way that helps them feel good on the inside. And I think it’s like, you know, beauty should be from the inside out. And I’m like, but sometimes people can feel beautiful on the inside. And they don’t feel it on the outside. And I think that this industry gives such a gift to so many people. I guess I wish that people if I could wish for something is that I guess I wish that people would understand their value in what they give others and be okay, owning that as, as their own. I think that so many people in the industry undervalue themselves and felt feel small and all of those things and like, I think the only tasted that I’ve ever gotten in my life was during COVID. And the number one search on Google was like, when is my salon reopen? And you know, I’m talking I was getting interviewed on TV shows and things and the newscasters are like, I can’t function without going to my get my stylist to cut my hair. And I’m like, Man, everybody missed their stylist more than anybody else. Because you help people give you help give people a vision of themselves that they can’t create by themselves. I like I’m deadly afraid of cutting my own hair, I’m deathly afraid of it. I’m deathly afraid of like dressing myself and I can put some clothes on but I’m just saying like to make myself look the way I need to look like it just it’s your whole identity. And when you realize that identity is one of the most powerful things that anybody will ever learn to identify in their life is like how they identify and who they are in what their outward appearances when you realize that’s one of the most important things that exists on planet Earth is how they how they let other people perceive them. It’ll just give you more power than you’ve ever felt and I wish people would understand that

Chris Baran 1:27:53
absolutely. Jason Lee thank you firstly but I want before we go I would be remiss and yes I did use the word remiss if I if I didn’t, where where can people go to get profitable salon owner?

Jason Everett 1:28:10
Yeah, yeah, well first of all, if you’re not a salon owner, you’re welcome to read it but I highly recommend if you’re a salon owner, you’ve probably should read the book and if you want to be profitable if you’re not interested in profitability, like no

Chris Baran 1:28:21
one make money Yeah, look,

Jason Everett 1:28:23
I’m not doing it as a money grab, you can get it for free send me a message on Facebook Instagram, I’ll give you a copy of the book for free the extended PDF I’ll just send it right to you. But if you do prefer like actually touching paper, which is old, old school, and I totally appreciate that you can go on to Amazon I think you’ve might have heard of them their store I think they have a couple of locations now. Amazon and they might even drop off at your door and it’s coming soon we have the audio book that should be available on Audible very soon I just spent hours and hours in studio recording it so that’s coming up on Audible and you can hear me if you like to listen to this little long drawn out of me talking and want to hear more it’ll be available on Audible

Chris Baran 1:29:01
I’m getting that too and if people want to get to book you for something if they want to know more about about you and your business and highperformance salon Academy How where they go where they do

Jason Everett 1:29:12
just just send me a message find me on social media at Jason every almost every place except for Facebook you have to you have to put up Mr. Jason every which is very official but you did you said Mr. Jason ever, but yeah, just find me on social media, Facebook, Instagram, whatever. Look up the High Performance Salon Academy https://highperformancesalon.com/. Look up Jason Everett, you’ll find me somewhere and if not, hopefully you can just send me a DM or find somebody or message Chris and be like, hey, where the hell’s Jason? Exactly. I’ll be able to find me and I hope I served you a little bit today. I always believe that if I can serve people well here and you want to come back for more like I said, hopefully it’s a profitable addiction where the more we hang out, the more money I make you.

Chris Baran 1:29:50
Jason, I just want to say thank you for several levels just number one. Always when you’re talking about profitability, etc. You’ve been paramount in our business. And so I And I’m a true testament of the fact of what you do works. And you give your time up so easily to everybody because you want to change lives. So I just want to say thank you. On behalf of our listeners and watchers, thank you so much for just being a part of this. I think that you profoundly do whether you do it in one word 10 words, but you always are so eloquent and in store and great at stories and making helping people to understand how simple things could be. So Jason, thank you so much.

Jason Everett 1:30:31
I appreciate you. Thanks doing the show. You should do more of it. These are really good. Well done, sir.

Chris Baran 1:30:36
Thank you. Cheers. Hell yeah.

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