Is Your Salon Business Down This Month? Here’s 5 Things I’m Doing About It

Been hit with a quiet month? Let’s fix that.

We’ve all had those months. Clients ghost, rebooks slow down, and the energy dips. But with the right action plan, you can flip it fast. Here are 5 things I recommend to my coaching clients and use myself when things go quiet.

1. Reach Out to Overdue Clients

Check your system for clients who haven’t been in for 8+ weeks. Send them a quick and friendly message to let them know you miss them.

2. Promote a “Quick Win” Service

When clients aren’t ready for big services, offer something low-commitment and high-impact like:

  • Shine gloss
  • Deep conditioning treatment
  • Bang trim or cleanup
  • Scalp facial

3. Train Your Team While It’s Quiet

A slow month is the perfect time to level up your team. Focus on:

  • Consultation skills
  • Rebooking strategies
  • Add-on service ideas
  • Retail education

4. Upsell Smarter, Not Harder

Clients already in your chair are your biggest opportunity. Ask questions like:

  • “What are you struggling with styling right now?”
  • “Do you feel like your hair color is lasting as long as it should?”

Then recommend a product or service that helps.

5. Get Everyone on the Same Page

Rebooking and upselling shouldn’t be just your job—it’s a team sport. Start each day with a quick huddle:

  • Set the daily focus (e.g., rebook goal, product of the day)
  • Celebrate wins
  • Keep energy high

Try these out—and let me know what works best for you!

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